Golden Achievement Award

Golden Achievement Award

The Golden Achievement Award recognizes exemplary work in all aspects of school public relations, communication, marketing and engagement. Each entry is judged individually against the contest criteria - not against other entries - and judges select as many winners as meet the award criteria.

Golden Achievement Awards

NSPRA’s Golden Achievement Award recognizes exemplary work in all aspects of school public relations, communication, marketing and engagement.

Eligibility and Awards

All public and private schools and education organizations are eligible to enter. Each entry will be judged individually against the contest criteria — not against other entries. Judges will select as many winners as meet the criteria. Each winning entry will receive a certificate suitable for framing, a letter of commendation, and recognition on NSPRA’s website.

Category Examples

There are no specific entry categories; the following are examples of activities, programs and projects to consider entering:

  • Community outreach and public engagement initiatives
  • Parent involvement campaigns/programs
  • Video/podcasting programs/projects
  • Education TV programs/series
  • Social media and other electronic communication initiatives
  • Marketing/branding campaigns (i.e., to recruit students and staff, promote schools of choice, etc.)
  • Finance election campaigns
  • Media relations activities
  • Internal communication programs
  • Staff and student recognition programs
  • Staff morale-building programs
  • School safety/violence and bullying prevention programs
  • Crisis communication and response
  • “Green” environmental campaigns/initiatives
  • Anniversary/special event celebrations
  • Customer service programs
  • Business-school partnerships
  • Education advocacy programs/coalitions
  • Public Service Announcement campaigns (TV, radio, outdoor, print, etc.)


  • Summarize each entry on a maximum of one page and include clear evidence of the following four essential steps of public relations programs. A maximum of 5 pages of additional supplemental material may be included. Video, audio and other electronic media entries should be submitted on CD/DVD or flash/jump drive and/or provide a URL for Internet access. Quicktime or MP4 digital file format preferred.
  • Research — careful analysis of the need for the program/project/campaign/activity, stated goals and measurable objectives.
  • Analysis/Planning — planning to address the need for the program/project/campaign/activity including target audience identification, budget/resource allocation and staff responsibilities.
  • Communication/Implementation — timelines, strategies/activities, communication components implemented as planned, and quality of support materials (print and electronic).
  • Evaluation — assessment component included and conducted. The evaluation should include a measurement of the success of the program/project/campaign/activity, and recommendation for future improvements or next steps.
  • Read the Award Rules carefully. If you fail to follow the rules and guidelines, points will be subtracted during judging or your entry may be disqualified.

Award Rules

  • Activities must have been underway or completed between March 1, 2017 and April 9, 2018.
  • Previous winning entries may not be re-entered.
  • Fee: $72 for members; $95 for non-members. Send one check or money order payable to NSPRA, or pay by credit card. Purchase orders or vouchers cannot be accepted.
  • Attach an entry form to each separate entry. Send all entries and payment to NSPRA, 2018 Awards Program, 15948 Derwood Road, Rockville, MD 20855.
  • An email confirmation will be sent once the entry is entered into the contest database.
  • Winners will be notified by mail in late June.
  • Deadline: Entries must be received by April 9, 2018.


Award winners: