What do journalists really wish school public relations professionals understood before hitting “send” on that pitch or press release? For three former Emmy Award–winning television journalists now serving in chief communications roles for South Carolina school districts, the answer comes from lived experience on both sides of the story.

More than six years after one district implemented a community engagement program, it continues to help break down barriers, provide clarity about its schools and create informed advocates for public education.

From successful bond campaigns and crisis communication plans to outstanding social media strategies, podcasts, videos and more, submit the projects that made you pause and think, "yes, this mattered."

Happy Public Schools Week! There’s no easier way to join the celebration than by using the ready-to-go toolkit from the Learning First Alliance.

Throughout the month, we’re sharing stories and perspectives from NSPRA members that honor lived experiences and explore how communication can foster belonging in our schools and communities all year round.