About Us Leadership Candidate Guide

Source: NSPRA Policy 205.12

Officers of the association must be association members who are eligible to vote and to hold office. They should meet the association’s standards for school public relations professionals. They should have demonstrated interest in and commitment to the goals and objectives of the association and the activities necessary to the achievement of those goals.

Officers are expected to attend regular and special Executive Board meetings as well as other necessary meetings and appearances on behalf of the association. They should have the approval of their employer to run for office.

A. To be eligible to be a candidate for an NSPRA elective office, members must:

1. Have maintained a professional membership (individual or school communication service I, II or III) for the past five consecutive years;
2. Be a member of their state/regional NSPRA chapter if one exists;
3. Have leadership and service experience with a SPRA chapter, on an NSPRA committee/task force/project team or with a Universal Accreditation Board (UAB)-member organization;
4. Have at least three years of NSPRA National Seminar attendance;
5. Comply with association policies on elections and campaigning for NSPRA office; and
6. Sign a Commitment to Service Agreement to fulfill the responsibilities of the office.

B. A member may not run for office if:

1. They are running for a regional Vice President position and affiliates with (i.e., a member of a state/regional chapter) the same Association chapter as aregional vice president whose term is expiring (See Article V, Elections, Section 2 of NSPRA Bylaws);
2. Another employee of their district or organization is an elected or appointed officer of the association; and/or they are a paid employee/representative of an NSPRA chapter.

C. It is preferred that a candidate for NSPRA president-elect be accredited in public relations (APR).

Role of the Executive Board Search Committee

Source: NSPRA Policies 205.13, 225.13

There shall be an Executive Board Search Committee (EBSC) composed of eight Association members. Seven committee members will be selected to represent each of the seven Association regions. One committee member will be selected to represent a historically underrepresented group. Committee members must have previously served on the NSPRA Executive Board or as a chapter president within the five years prior to their appointment.

The Executive Board Search Committee annually shall seek out and identify a slate of one or more qualified candidates for each office that will become vacant the following year. The slate should represent the diversity of NSPRA membership. To maintain the integrity of the election process, members of the Committee shall not write letters of recommendation for potential candidates nor shall they endorse or campaign for any candidate in an election.

The Association shall make an announcement and encourage candidates to submit their interest beginning in January. April 1 is the deadline for candidates to submit the required materials to EBSC declaring their desire to run for NSPRA offices that will become vacant in October.

By April 25, the EBSC will complete its work of securing candidates.

By May 1, the EBSC chair shall report the results of its search to the NSPRA president and executive director. The official slate of candidates will be announced in the next issue of the association’s primary member publication (Member Memo) and be posted to the association website.

The EBSC chair shall introduce the slate of candidates to the membership at the Annual Meeting of the association, which is held on Sunday during the NSPRA National Seminar.

Becoming a Candidate

Once you have determined your eligibility and made a decision to run for office, you must submit the following materials by the April 1 deadline to the EBSC via email at info@nspra.org:

• A formal letter to the EBSC submitting your name and qualifications for consideration;
• A one-page summary describing why you wish to serve as president or vice president of NSPRA and what you feel you can contribute to the association;
• A minimum of two supporting letters of nomination from NSPRA colleagues in good standing (i.e., must hold current membership) (Note: EBSC members may not submit a letter of support or endorse a candidate.);
• A copy of your resume; and
• Signed copies of each of the two required candidate forms:
  • A signed copy of the NSPRA Commitment to Service Agreement
  • A signed copy of the NSPRA Candidate Campaign Pledge

Submit all materials:

• By mail to the Executive Board Search Committee c/o NSPRA Headquarters, P.O. Box 1493, Rockville, MD 20849; or
• By email to the Executive Board Search Committee at info@nspra.org

The EBSC must determine its recommended slate of candidates by May 1. Once the slate is submitted to the NSPRA Executive Board, candidates are official and will be notified by the EBSC that they may begin their formal campaigns. Candidates must agree to abide by the association’s policies on campaigning for office. These policies were implemented to clarify the campaign process, ensure all candidates have an equal opportunity, and avoid potential campaign conflicts.

Source: NSPRA Policy 205.140

Note: Questions about campaigning before someone is announced by EBSC as an official candidate are addressed in the Q&A section of this webpage.)

An official candidate for elective office must adhere to and ensure that his/her supporters adhere to the following requirements. In addition, the candidate must sign the Executive Board Candidate Campaign Pledge.

A. General Campaign Practices

1. Executive Board members and Association staff will remain neutral during the campaign process. They may not wear or distribute campaign materials or endorse candidates. Staff and Board members’ names or photos may not be used on campaign materials. Activities by Executive Board members and Association staff perceived as endorsement of a candidate are no longer restricted after an uncontested candidate is affirmed by acclimation during the Annual Meeting or a candidate is duly elected.
2. Candidates may not use the NSPRA logo, letterhead or any materials or resources of the Association for campaign purposes, except as stated in A3.
3. The Association will provide candidates with an electronic list of voting members (a regional list for Vice President candidates; a complete list for President-elect and Vice President for Diversity Engagement candidates) to be used for campaign purposes only. A set of mailing labels may be purchased from the Association for a minimal fee upon request by the candidate.
4. In the event of a contested election, following the annual Seminar, the Association will send members a special electronic publication featuring candidates for office. Each candidate has the option of including a one paragraph bio, a photo, and an e-mail or website link. 
5. In accordance with NSPRA Bylaws, the Association sends election ballots to members by August 15. Information on each candidate shall include a photo, a one paragraph bio, and answers to questions posed by the Executive Board Search Committee.
6. Any additional campaigning, within the policy guidelines set by the NSPRA Executive Board, is at the option of each candidate and is solely their responsibility.
7. A current officer of the NSPRA Executive Board may continue to perform the duties and responsibilities associated with that position, even after declaring his/her candidacy for President-elect. However, while acting as an official representative of the Association, the candidate may not distribute or wear campaign materials or request support for his/her candidacy as part of a speech or presentation.
8. Any member serving the Association in an official capacity (i.e., committee member, auditor, consultant, workshop presenter or keynote speaker) may not distribute or wear campaign materials or request support for their candidacy or that of another member while representing the Association at a specific event or assignment.
9. Only candidates for elected offices may campaign. (Vice Presidents at Large are appointed.)
10. Candidates who run uncontested for an office will be affirmed by acclamation of the NSPRA Executive Board and do not have to campaign. However, they are encouraged to share information about their platform with members.

B. Campaign Practices at the NSPRA Seminar

1. Candidates and their supporters will ensure that public displays of support for a candidate for office will not delay or disrupt sessions or impede the natural flow of the Annual Seminar. Candidates will ensure that campaign materials do not distract from the Seminar or cause damage to the hotel. Candidates wishing to conduct campaign activities away from the designated campaign table provided by the Association (see C, below) must first gain permission from NSPRA and the Campaign Oversight Committee.
2. Five minutes will be provided at the Annual Meeting for speeches from each President-elect and Vice President for Diversity Engagement candidate, and five minutes will be provided at Regional meetings for speeches from Regional Vice President candidates. Uncontested candidates also are expected to give a speech.
3. Candidates for President-elect and Vice President for Diversity Engagement may distribute campaign materials at the Annual Meeting only. Candidates for Regional Vice President may distribute campaign materials at their respective Regional Colleague Connections meetings only. All candidates may distribute materials at their assigned tables (see C, below). No materials may be distributed at any other event that appears on the official Seminar program. A candidate is responsible for funding and promoting any hospitality suite that advocates the candidacy. Executive Board members and Association staff may only attend such hospitality suites or events for uncontested candidates after they have been affirmed by acclimation during the Annual Meeting.
4. Presenters at the Seminar are encouraged not to wear campaign insignia during their presentations.

C. Campaign Tables

At the request of a candidate, the Association will provide a designated space and table at the Annual Seminar from which to conduct his/her campaign. Candidates must pay for any electrical, AV support or other materials they wish to use.

• January-March: Call for candidates appears in NSPRA's member e-publications and on its website.


• April 1: Candidates' nomination materials due to Executive Board Search Committee.


• May 1: EBSC presents a slate of candidates to the current president and the executive director. The official slate of candidates will be announced in the next issue of the association’s primary member publication (Member Memo) and be posted to the association website.


• June 1: Candidates' campaign responses, photos and biographical information due in to NSPRA for inclusion on a candidates webpage and the e-ballot for contested elections. (NSPRA will communicate with official candidates regarding what and how to submit.) In addition, any candidates who plan to attend the Executive Board meeting held just prior to the Annual Meeting at the NSPRA National Seminar in July should notify NSPRA staff at mbraham@nspra.org by this date.


• July: Candidates will deliver speeches and may campaign, following association guidelines, during the annual NSPRA National Seminar. Candidates for uncontested positions may be affirmed by acclimation by the Executive Board during the Annual Meeting at the Seminar. Candidates are invited to attend the Executive Board meeting prior to the Annual Meeting at their own expense to observe the board in action. Candidates who plan to attend the meeting should notify NSPRA staff at mbraham@nspra.org by June 1.


• August 15: E-ballots sent to professional members of NSPRA, at the regional level for contested elections of regional vice presidents and at the national level for contested elections for president-elect and vice president for diversity engagement. Deadline for submitting completed e-ballots is 15 working days from August 15.


• September 30: Deadline for Teller Committee to certify election results.


• October 1: Successful candidates - those who were elected or affirmed by acclimation - assume office.

The association is guided by an Executive Board that is composed of 11 elected and two appointed officers:

• President: one-year term; assumes office after one year as President-elect


• President-elect: one-year term; assumes office as President in second year on board


• Immediate Past President: one-year term; assumes office for the period of one year following their term as President


• Vice President for Diversity Engagement: three-year term; represents minority concerns


• Regional vice presidents (seven):
  • Northeast Region Vice President: three-year term; represents Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, New Brunswick, Newfoundland, Nova Scotia, Eastern Ontario, Prince Edward Island and Quebec
  • Mideast Region Vice President: three-year term; represents the District of Columbia, Indiana, Kentucky, Maryland, Michigan, Ohio, Virginia and West Virginia
  • Southeast Region Vice President: three-year term; represents Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Puerto Rico and the Virgin Islands
  • South Central Region Vice President: three-year term; represents Arkansas, Kansas, Louisiana, Missouri, Oklahoma and Texas
  • North Central Region Vice President: three-year term; represents Illinois, Iowa, Minnesota, Nebraska, North Dakota, South Dakota, Wisconsin, Manitoba and Northwestern Ontario
  • Northwest Region Vice President: three-year term; represents Alaska, Idaho, Montana, Oregon, Washington, Alberta, British Columbia, Northwest Territories, Saskatchewan and Yukon
  • Southwest Region Vice President: three-year term; represents Arizona, California, Colorado, Hawaii, Nevada, New Mexico, Utah and Wyoming


• Vice President at Large (two): appointed by the board for a two-year term to works with a specific member group (i.e., superintendents, urban educators, school board members) or subject matter expert group (i.e., engagement, advocacy, communication and technology, etc.) to identify and anticipate opportunities and threats to pre-K-12 education, and elevate the group’s perspectives and expertise to the NSPRA Board.

NSPRA is a non-profit corporation whose structure and operation is determined by Articles of Incorporation and Bylaws, which can be amended by a majority vote of the membership, and Policies, which are adopted by the Executive Board.

The Executive Board meets four times each year, typically virtually in September for a half day and in person in November, April and July for a two- or three-day session, and most board members also attend the two-day Presidents Summit for chapter leaders in February. The association pays for officers’ transportation, lodging and per diem expenses for the November and April meetings and for the Presidents Summit; for lodging and per diem expenses for the July meeting, which is held just prior to the annual National Seminar; and for lodging expenses during the Seminar. Board members receive a 50% discount on Seminar registration but are otherwise responsible for transportation to the Seminar site and for their miscellaneous expenses during the Seminar. NSPRA also allots funding to ensure regional board members can attend the conference of each chapter within their regions at least once during their terms of service.

In addition to attending these meetings and working with other board members and the executive director, officers are expected to promote the association, be liaisons to association committees and the state chapters in their region, work to recruit and retain members, welcome new members, and help to ensure that the association meets the needs of its members.

Source: NSPRA Bylaws, Article III Executive Board

The NSPRA Bylaws outline the powers and duties of the Executive Board as follows:

• Doing whatever may be necessary for the furtherance of the purposes of the association, the attainment of the purposes of the Articles or Incorporation, the study and teaching of its ideals, its ethics, and its unique features or organization.
• Assist the president in preparing programs for the Annual Seminar and other meetings of the association; authorize appointment of all committees; formulate policies for the program and services of the association. Direct the executive director depositing or investing association funds and in all business arrangements made on behalf of the association.
• Formulate and adopt policies governing the association, including annual goals and objectives. Approve the annual budget, major expenditures, the annual audit, and other aspects of the financial operation of the association.
• Evaluate the effectiveness of association programs and activities; annually evaluate the performance of the executive director; and annually evaluate its own performance. Regarding this self-evaluation, the president shall send an appropriate form to each member, collect and tally the evaluations, and share the results with the board and executive director.
• Interpret the activities of the association to members and to the educational community, and represent the needs and desires of members and chapters in association matters.

Official decisions of the board can be arrived at only at duly constituted meetings, or in an emergency, through a telephone conference call. Individual board members or groups of members do not have authority to speak for the board or to make any commitments on behalf of the board, except as provided in the Bylaws or by specific board direction.

Source: NSPRA Policy 205

Visit the following links for detailed descriptions of the roles for each member of the NSPRA Executive Board:

• President job description
• President-elect job description
• Vice presidents job description
• Past president job description
• Vice presidents at large job description