The Leader in School Communication

Since 1935, the National School Public Relations Association has been providing school communication training and services to school leaders throughout the United States, Canada, and the U.S. Department of Defense Education Activity (DoDEA) schools worldwide.

Seminar attendees sit at a roundtable and discuss a campaignNSPRA's mission is to build support and trust for education through responsible public relations that leads to success for all students. The association accomplishes that mission through a variety of diverse services provided to members and to other school leaders who contract with or buy from NSPRA. With more than 80 years of experience, NSPRA has a reputation in the field for practical approaches to solving school district and agency communication problems.

NSPRA produces and markets communication products, maintains resource and research files, has contacts and resources within the corporate communication industry, and has more than 30 chapters across the country that provide local networking opportunities for members.

In keeping with our mission, NSPRA has provided workshop assistance to school districts, state departments of education, regional service agencies, and state and national associations. For many of these groups, we have completed research-based communication audits and communication reviews to analyze the communication flow, targeting, content, and effectiveness of their communication messages.

NSPRA offers a number of professional development opportunities, products and publications to support school communication and public relations:

  • NSPRA ConnectHelp build a stronger profession through networking and support. Join NSPRA Connect, a members-only online community forum where you can share ideas, suggest solutions and connect with your school PR colleagues across the United States and Canada.
  • NSPRA Insight: Tune in for free, members-only professional development programs featuring virtual panel discussions by leading school communication professionals on topics of interest to school communicators.
  • PR Power Hour: The monthly series of PR Power Hour webinars offer a convenient, one-hour virtual learning opportunity throughout the year. Registration is discounted for association members.
  • NSPRA Gold Mine resourcesOn-Demand Professional Development Webinars and Staff Counsel: Members have access to NSPRA's resource files and webinar recordings on the very best school communication programs throughout the United States and Canada. 
  • The NSPRA Network (eNetwork): Our monthly (except July) member e-newsletter is a hands-on, practical resource offering Leading Off, a timely feature story, a heads-up on emerging issues and strategies in Trend Tracker, best practice SuccesStories from award-winning school systems, NSPRA 411 updates, and much more
  • NSPRA This Week (NTW): Our weekly (except July) member e-newsletter offers clips from controversial news items scanned from around the nation that may impact your district. It also provides a helpful tip sheet on a practical idea or best practice as well as useful quotes and timely low-cost or no-cost resources.
  • PRincipal Communicator:  Our monthly (except July) member e-newsletter is written with principals in mind. It offers tips and tactics to improve communication and public relations at the school building level. 
  • Communication Matters for Leading Superintendents: This enewsletter, published up to six times a year, is written for superintendents and includes articles on leadership issues, reputation management, media relations, public engagement strategies and more.
  • NSPRA National Seminars: The annual NSPRA National Seminar is the premier professional development activity for school communication professionals and education leaders. Registration is discounted for association members.
  • National School Communication Awards: NSPRA sponsors an annual National School Communication Awards contest to bring recognition for excellence in communication to individuals, districts and agencies.
  • NSPRA Products and Services: NSPRA offers products such as books and tool kits, and services such as NSPRA Communication Audits and Communication Reviews to help school leaders improve and expand communication efforts in a cost-effective way.
  • Service and Accreditation Opportunities: NSPRA offers members opportunities to hold elected office on the NSPRA Executive Board; to serve on committees, task forces and project teams; and to participate in the rewarding professional development process of becoming Accredited in Public Relations (APR) through the Universal Accreditation Board (UAB). 

NSPRA Bylaws and Policies guide the association, which is governed by the 12-member NSPRA Executive Board. NSPRA also has established a Code of Ethics, which serves as a guide to members for what conduct is appropriate in everyday work situations.