National School Public Relations Association

NSPRA’s mission is to develop professionals to communicate strategically, build trust and foster positive relationships in support of their school communities. That mission is accomplished by developing and providing a variety of diverse products, services and professional development activities to association members as well as to other education leaders interested in improving their communication efforts.

NSPRA members:

• Connect and Grow: This unique professional community includes the NSPRA Connect online forum, Mentor Match (coming in fall 2021), APR Learning Cohort, and national leadership and service opportunities.
• Expand and Elevate: Through digital e-newsletters and alerts, free webinars on communication strategies and tactics, on-demand learning and National Seminar scholarships, members expand their knowledge and elevate their work.
• Share and Learn: Members have access to best practices on the NSPRA website, which offers the online NSPRA Gold Mine; resources on topics such as crises, budget/finance, communication training, strategic communications plans, etc.; salary and career surveys; and more.

With more than 80 years of experience, NSPRA is known for providing proven, practical approaches to solving school district and education agency communication problems. The association offers useful communication products and programs as well as an annual NSPRA National Seminar, the most comprehensive school communication conference in North America. NSPRA also offers a National School Communication Awards program, which recognizes individuals, districts and education agencies for excellence in communication.

In keeping with its mission, NSPRA also provides school public relations/communications counsel and assistance to school districts, state departments of education, regional service agencies and state and national associations. For many of these organizations, NSPRA has completed comprehensive communication audits or streamlined communication reviews to analyze the effectiveness of their communication programs and to recommend strategies for improving and enhancing their efforts.

NSPRA has more than 30 chapters across the United States that provide local professional development and networking opportunities.

NSPRA Bylaws and Policies guide the association, which is governed by the 12-member NSPRA Executive Board. NSPRA also has established a Code of Ethics, which serves as a guide to members for what conduct is appropriate in everyday work situations.

NSPRA is a member of the Learning First Alliance and the Universal Accreditation Board. The association also maintains collaborative working relationships with other national education associations and corporate communication professionals.