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Clear feedback. Confident strategy.

A SCOPE Survey™ is your data-powered communication ally.

When it comes to school communication, perception is reality—and the best way to understand perception is to ask. NSPRA’s SCOPE Survey gives you a clear, data-driven picture of how your stakeholders view district communication.

The SCOPE Survey (School Communication Performance Evaluation) is a research-based, customizable perception survey that measures communication effectiveness across key areas—clarity, trust, responsiveness, accessibility and more. Whether you're planning a new strategy or looking to improve current efforts, the insights you gain can shape stronger, more strategic decisions.

NSPRA handles the heavy lift: from survey design to promotion templates to data analysis. You receive a detailed report of stakeholder perceptions, along with expert interpretation and recommendations to help move your district forward.

Stakeholder trust doesn't happen by chance. The SCOPE Survey helps you build it with intention.

What is a SCOPE Survey?

NSPRA’s SCOPE Survey™ is a research-based, customizable perception survey designed to give school districts honest, actionable feedback from key stakeholders—including staff, families, students and the broader community.

Rooted in NSPRA’s Rubrics of Practice and Suggested Measures, the SCOPE Survey evaluates communication across seven key areas and includes national benchmark data so you can see how your results compare to those of similar districts across the country.

What can a SCOPE Survey help you do?

• Understand how well your messages are reaching families and staff
• Gauge perceptions of trust, responsiveness, access and transparency
• Get authentic input from students, families, employees and community members
• Pinpoint communication strengths and areas for growth
• Support data-informed planning, messaging and board presentations

Why choose NSPRA’s SCOPE Survey?

Built for school PR
SCOPE is rooted in real school communication practice—not corporate models. It reflects the day-to-day realities and demands of public education.

Backed by benchmark data
You’ll see how your district’s scores compare to national averages, so you can prioritize areas of focus with confidence.

We handle the heavy lift
From setup and promotion to analysis and presentation, NSPRA takes care of the details—so you can focus on applying the insights.

Customizable and confidential
Use our trusted templates or work with us to tailor questions to your district’s needs. All survey responses are kept confidential.

The survey process at a glance

1. Planning call
   We meet with you to align on goals, audiences and timing.
2. Survey setup
   NSPRA customizes your survey, prepares links  and shares a promotional toolkit.
3. Survey window
   You choose the dates, and we monitor response rates throughout.
4. Data analysis
   We process and analyze responses and compare your results to national benchmarks.
5. Data results and summary presentation
   You receive a clear, visually formatted report—and we’re available to present the results to your leadership, staff or board.

When should you use a SCOPE Survey?

• To inform a strategic communication plan
• To better understand stakeholder trust and expectations
• Ahead of a superintendent transition
• As a complement to a communication audit
• As a periodic check-in on communication effectiveness

Let’s get started

Pricing is based on enrollment size. Most surveys are completed in 10 weeks.
Contact us to learn more or schedule a survey planning call.