About NSPRA
Become a Member
Trusted insight. Strategic direction. Stronger school communication.
See your communication clearly. Plan with purpose.
Whether you need a full communication audit, a trusted stakeholder survey—or both—NSPRA’s research services help you understand what’s working, what’s not and what to do next.
When school leaders want clarity, they come to NSPRA.
NSPRA Communication Audits and SCOPE Surveys™ provide an honest, comprehensive and practical look at how your district is communicating—internally and externally.
With clear findings, expert recommendations and national benchmark data, we help you:
Districts across the United States and beyond have used our tools to build trust, strengthen transparency and shape long-term plans that work.
Compare Our Research Services
Service
Best For
What You Get
SCOPE Survey™
Data-backed insights on preferences for and perceptions of district and school communications among your employees, families and community members (students optional)
Access to the proprietary, nationally benchmarked SCOPE Survey and turnkey promotional materials (language translation options available)
NSPRA research team to handle survey setup, analysis and results presentation
Detailed survey reports and SCOPE Scorecards that deliver clear, actionable stakeholder feedback
NSPRA Communication Audit (includes SCOPE SurveyTM)
A comprehenstive review of your district's overall communication program and processes, as well as a deeper undstanding of stakeholder sentiment, through focus groups, interviews, media coverage analysis and analysis of print and digital communication materials
PLUS data-backed insights on preferences for and perceptions of district and school communications among your stakeholders
An actionable report that identifies the strengths, gaps and opportunities of your district's overall communication program as well as expert recommendations for program enhancements
PLUS access to the proprietary, nationally benchmarked SCOPE Survey and turnkey promotional materials (language translation options available); the NSPRA research team to handle survey setup, analysis and results presentation; and detailed survey reports and SCOPE Scorecards that deliver clear, actionable stakeholder feedback
Why districts choose NSPRA
Since 1935, NSPRA has helped school districts and educational service agencies communicate clearly, strategically and with purpose. For the last 40 years, our in-house research team and national team of auditors have also applied that expertise to communication audits and surveys. Our team includes veteran, accredited, award-winning school communication leaders. We know what highly effective school communication looks like—and how to help districts get there.
Expertise you can trust. Our team brings decades of experience in school communication, strategic planning and stakeholder engagement.
Actionable insights. We don’t just deliver data—we help you understand it, present it and use it to lead.
Flexible, district-friendly process. We adapt to your calendar and communication context. Our process is organized, efficient and collaborative.
A relationship—not just a report. We guide you through the process, offer presentations for boards and leadership teams, and will continue to share our insights in the years ahead as you apply the research findings.
Frequently Asked Questions
An audit is a comprehensive, independent review of your district’s communication ecosystem—examining how information flows across departments, schools, and stakeholder groups, both internally and externally. It helps identify strengths, gaps and opportunities for improvement and provides strategic recommendations based on NSPRA best practices.
SCOPE is NSPRA’s stakeholder perception survey. It’s customizable, research-based and includes national comparison data. Results provide powerful insight into how families, staff, students and the community perceive your communication.
NSPRA’s audit and survey services are led by experienced, credentialed communication professionals with deep education communication knowledge. You’ll be assigned a dedicated team who understands your goals, provides practical recommendations and supports you throughout the process.
Ready to get started?
The NSPRA Communication Audit establishes vital benchmarks to evaluate a school district’s communication program, and when used as a follow-up reassessment several years down the line, it helps ensure a district remains on track for delivering an exemplary, cost-effective and impactful communication program.
Learn More
NSPRA’s SCOPE Survey—or School Communication Performance Evaluation—takes the guesswork out of communication by telling communication leaders how, when and on what topics their internal and external stakeholders want information.