ThoughtExchange Announces Strategic Partnership with National School Public Relations Association

Press Release
Contact:
Sarah Loughlin, Communications Manager
National School Public Relations Association
301-519-1221 I sloughlin@nspra.org

FOR IMMEDIATE RELEASE

ThoughtExchange Announces Strategic Partnership with National School Public Relations Association

The partnership provides NSPRA members with access to AI-driven insights for improved district communications

ROCKVILLE, MD. (May 2, 2025) – ThoughtExchange, a leading artificial intelligence-powered survey and engagement platform, is proud to announce a strategic partnership with the National School Public Relations Association (NSPRA). This collaboration will provide NSPRA members with exclusive new benefits, support the development of industry-leading content, and include a presentation on groundbreaking research on AI’s impact on communications professionals at the NSPRA National Seminar in July.

“We are thrilled to partner with NSPRA to support its members in new and impactful ways,” said George Psiharis, CEO of ThoughtExchange. “NSPRA brings together the brightest minds in K-12 communications, and our platform will help to enhance and expand their members’ expertise, ultimately benefiting thousands of school districts across America.”

Communications professionals are the bridge between the district and its community, connecting leadership with the needs of staff, students, families, and community partners. They ensure the district keeps a competitive edge through responsive, data-driven decision-making and positive community relationships. They’re at the front lines of community engagement, and they understand the time and cost that goes into these initiatives.

Through the partnership, ThoughtExchange will equip NSPRA members with exclusive benefits. With an NSPRA member discount on new subscriptions, they’ll have access to a platform built to increase community participation, instantly pinpoint insights from even the most complex engagements, and build trust and cooperation in their districts. From addressing the impact of federal policy shifts to cell phone use in schools, ThoughtExchange is the tool that helps communications professionals deliver on their promise of positive relationships with the community.

Additionally, ThoughtExchange and NSPRA will create high-value research-based content, addressing emerging challenges and opportunities in the field. By leveraging the depth of NSPRA members’ expertise, ThoughtExchange will showcase its industry research on AI’s role in transforming the school communications sector at the National Seminar in July 2025.

“At NSPRA, we are always looking for innovative ways to support our members and strengthen meaningful school-community engagement,” said NSPRA Executive Director Barbara M. Hunter, APR. “Partnering with ThoughtExchange allows us to harness the power of AI to elevate the work of school communication professionals and support them in accessing tools and insights to lead with clarity, confidence and connection.”

About the Partnership

ThoughtExchange is proud to announce a strategic partnership with the National School Public Relations Association (NSPRA), giving NSPRA members access to AI-driven insights for improved district communications. This collaboration reflects a shared commitment to empowering school communication professionals with innovative tools and data-driven strategies to build trust and foster positive community relationships.

Through high-impact research and content development, ThoughtExchange and NSPRA will address emerging challenges and opportunities in school communications. A flagship initiative of this partnership will be the presentation of groundbreaking research on AI’s role in transforming the field, unveiled at the NSPRA National Seminar in July 2025.

Additionally, NSPRA members will benefit from exclusive discounts on new ThoughtExchange subscriptions, gaining access to a platform designed to increase community participation, surface critical insights, and enhance decision-making processes.

This partnership strengthens the capacity of communication leaders nationwide to navigate complex issues and sustain meaningful community connections.

NSPRA Member Offer: https://thoughtexchange.com/nspra-member-offer/

About ThoughtExchange

ThoughtExchange is the leading survey and engagement platform. By combining deep AI capabilities with proprietary qualitative survey methods, our award-winning SaaS platform bridges the gap between quantitative sentiment and actionable solutions. Whether engaging 10 or 10,000 people, leaders use ThoughtExchange to quickly gain critical community and employee insights and improve decision-making. Thousands of K-12, enterprise, and public leaders have trusted the platform to gather high-quality feedback that’s accessible and representative of the voices in their organizations.

ThoughtExhange website: https://thoughtexchange.com/

About NSPRA:

As the leader in school communication™ since 1935, NSPRA today serves more than 2,900 members who work primarily as communication directors in public school districts and education organizations. NSPRA provides high quality professional development programming through on-demand learning, an annual National Seminar, webinars, online forums, and resources. NSPRA’s mission is to develop professionals to communicate strategically, build trust, and foster positive relationships in support of their school communities.

Company website: https://www.nspra.org/

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