Webinars to Elevate Your Work: Leaders Learn, PR Power Hour

Discover how to elevate your work as a school public relations professional through NSPRA's new Leaders Learn webinar series and newly free-to-members PR Power Hour webinar series during the 2021-22 school year. With each program offered five times a year, every other month, these 10 webinars will be available live via Zoom on the scheduled dates below and on-demand as a recording after the broadcast

Registration is FREE for association members!

Registration is $89 for non-members, but non-members can join NSPRA for the cost of $295 or less per year depending on membership level. Along with full access to all member benefits, you'll get access to the 10 professional development webinars below as part of your annual membership! If you attend four webinars as a non-member, the registration cost will be higher than your membership fee.

Have your APR? For each webinar, attendees who have earned accreditation in public relations may receive 0.5 continuing education units toward accreditation renewal.

Leaders Learn

Leaders Learn logoLeaders Learn webinars are virtual panel discussions that focus on strategic communication best practices. They feature leading communication professionals and/or outside industry experts. Discussions are moderated by NSPRA Executive Director Barbara M. Hunter, APR. Discussion topics will be added below as more details are available. Save these dates now!


  • Friday, Sept. 24, at noon ET (11 a.m. CT, 10 a.m. MT, 9 a.m. PT) - WATCH RECORDING (members only, find under "Crisis Communication") 
    • School Communication Best Practices and Challenges in a Pandemic
      The COVID-19 communication challenge continues this fall for public schools. Amid shifting guidance, laws and rhetoric about the safest ways to educate students, many communities remain divided. What communication strategies can help maintain or rebuild the trust of families and employees? How can school public relations professionals do their best work and tell education stories while navigating these challenges? Tune in to hear a panel of longtime, award-winning communicators discuss the best practices helping their organizations get through the pandemic. 
    • Panelists (pictured from left):
      • Lesley Bruinton, APR, Public Relations Director, Tuscaloosa City Schools, Tuscaloosa, Ala.2020-21 NSPRA President 
      • Joe Ferdani, APR, Chief Communications Officer, Adams 12 Five Star Schools, Thornton, Colo.; NSPRA Southwest Region Vice President 
      • Nicole Kirby, APR, Director of Communications, Park Hill School District, Kansas City, Mo.; 2021-22 NSPRA President
      • Angela Marshall, Public Information Officer, Nassau BOCES, Garden City, N.Y.; NSPRA Northeast Region Vice President 

2020-21 President Lesley Bruinton, APR  Southwest Region Vice President Joe Ferdani, APR  2021-22 President Nicole Kirby, APR  Northeast Region Vice President Angela Marshall  


  • Friday, Nov. 5, at noon ET (11 a.m. CT, 10 a.m. MT, 9 a.m. PT) - REGISTER
    • Curbing Public Forum Free-for-Alls and Returning to Civil Discourse
      With increasingly tense public forums and passionate online debates around returning to in-person learning during the pandemic, superintendents and school boards have faced new leadership challenges. In a joint statement, the National School Boards Association and AASA, the School Superintendents Association, have called for respectful and civil discourse and an end to threats, abuse and harassment of school leaders. Join NSPRA in a lively webinar that will explore the public pushback in some parts of the country, the boundaries of free speech and what school communicators can do to promote civil discourse in public forums.  
    • Panelist:
      • Daniel Domenech, Executive Director, AASA, the School Superintendents Association

Daniel Domenech     


  • Friday, Jan.  7, at noon ET (11 a.m. CT, 10 a.m. MT, 9 a.m. PT)


  • Friday, March 11, at noon ET (11 a.m. CT, 10 a.m. MT, 9 a.m. PT)


  • Friday, May 6, at noon ET (11 a.m. CT, 10 a.m. MT, 9 a.m. PT)

PR Power Hour logoPR Power Hour

PR Power Hour webinars are virtual presentations that focus on communication tactics. They feature a communication professional(s) presenting on tactics related to a school PR topic. Discussions are moderated by members of the NSPRA Executive Board. Presentation topics will be added below as more details are available. Save these dates now!


  • Friday, Oct. 8, at noon ET (11 a.m. CT, 10 a.m. MT, 9 a.m. PT) - WATCH RECORDING

An Ethics Framework for Communicators

Professional communicators are often called upon to help make decisions on what to say (or not) regarding complex, controversial issues. How do we process those decisions? Are there times when full disclosure is not in the best interest of the organization? This PR Power Hour will present some real-life scenarios and explore how we can make better decisions and advise those who look to us for trusted counsel.

Michael MeathPresenter Michael Meath (pictured) is the founder and president of Fallingbrook Associates, LLC. He has spent 40 years helping hundreds of leading organizations throughout North America navigate sensitive and confidential situations. CEOs, boards of directors and legal counsel from the energy, education, healthcare, financial services, high-tech and defense industries have looked to Michael for his strategic insight related to crisis communications, ethics and reputation risk management.

He also served as the interim chair and professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University as well as an adjunct professor at McMaster University in Hamilton, Ontario. He has taught courses in business ethics, public relations management, crisis communications and communications law.

Learn more about Michael or follow him on Twitter.


  • Friday, Dec. 3, at noon ET (11 a.m. CT, 10 a.m. MT, 9 a.m. PT)


  • Friday, Feb. 4, at noon ET (11 a.m. CT, 10 a.m. MT, 9 a.m. PT)


  • Friday, April 8, at noon ET (11 a.m. CT, 10 a.m. MT, 9 a.m. PT)


  • Friday, June 3, at noon ET (11 a.m. CT, 10 a.m. MT, 9 a.m. PT)