2019-2020 Project Teams/Committees

Executive Board Search Committee
(Standing Committee)

Chair: Joseph Ortiz, joseph.ortiz@tuhsd.org 623-478-4002 (NSPRA Southwest Region)
Board Liaison: Kelly Avants APR
Staff Liaison: Mellissa Braham, mbraham@nspra.org 301-519-1227 


  • To recruit and recommend a slate of one or more candidates for each NSPRA Executive Board office that will become vacant the following year. (2020 – President-elect, Vice President of Diversity Engagement, North Central VP, South Central VP).
  • Present slate to the membership at the NSPRA 2020 National Seminar in St. Louis, Mo.

Deadline: Slate of candidates submitted to NSPRA office no later than May 1, 2020.

Committee Members:

Audit Committee
(Standing Committee)

Board Liaison: Peg Mannion, APR
Staff Liaison: Tommy Jones, tjones@nspra.org  310-519-1222 


  • To review outside auditor's report and make a report to the Executive Board.


  • Report made at November 2019 Executive Board Meeting and to the membership at the NSPRA 2020 Seminar in St. Louis, Mo.

Committee Members:

Teller Committee
(Standing Committee)

Board Liaison: To be determined as needed

Staff Liaison: Tommy Jones, tjones@nspra.org  301-519-1222 


  • To certify the results of all elections for NSPRA Executive Board offices.


  • To be determined as needed

Accreditation Committee
(Standing Committee)

Chair: Naomi Hunter, APR, naomi@naomihuntercommunications.com 650-503-3205 (NSPRA Southwest Region)
UAB Rep: Adrienne Leon, APR, adrienne.leon@neric.org 518-464-3960 (NSPRA Northeast Region)​
Board Liaison: Peg Mannion, APR
Staff Liaison: Rebecca Shaw, rshaw@nspra.org 301-519-1221         


  • Write two articles for NSPRA publications – one on the value of accreditation and a second on what superintendents need to know about the value of the APR process and accreditation.
  • Assist with coordinating Panel Presentations for candidates as needed in states/regions (see below).
  • Identify and encourage potential APR candidates.

  • Support and use the UAB’s “It Takes a PRo” marketing campaign plan to promote Accreditation to members.

  • Serve as a resource to NSPRA chapters and provide advice and assistance in offering accreditation preparation opportunities for members.

  • Assist in coordinating and presenting the APR Prep Pre-Seminar Workshop as needed.

  • Develop an Accreditation liaison/chair for as many chapters as possible and appropriate.

Pertaining to Panel Presentations: 

  • Monitor candidates’ progress through the process and report to NSPRA on each step.

  • Serve as the local/regional coordination arm for NSPRA in scheduling Panel Presentations for member candidates for Accreditation.

  • Assist chapters in building capacity to host local/state Panel Presentations for candidates.

  • Develop relationships/assist chapters to develop relationships with PRSA chapters in states/locales that lack capacity for convening a full panel of NSPRA APRs in order to facilitate the involvement of at least one NSPRA APR on a member candidate’s panel.

  • Maintain contact throughout the year with chapters running APR study groups to identify members who plan to become APR candidates and request Panel Presentations at the Seminar.

  • Work with NSPRA to identify and recruit members with APRs to serve on Panel Presentations in their state/region and at the Seminar.

  • Serve on Panel Presentations at the Seminar and at the local/regional level when possible.

  • Be able to explain the steps involved in becoming accredited to interested candidates.

  • Thoroughly understand the Accreditation and Panel Presentation process.

Committee chair will provide reports for NSPRA Executive Board Meetings to be held November 2019, March 2020 and July 2020.

Regional Committee Reps:

Communication Equity and Diversity Task Force

Board Team Leader: Heidi Otero
Member Team Leader: Joseph Ortiz, joseph.ortiz@tuhsd.org 623-478-4002 ​
Staff Liaison: Mellissa Braham, mbraham@nspra.org 301-519-1227

Task Force Goals: To continue to build resources on diversity communication to expand, add to and support the work that has been done to date by the Diversity Engagement Project Team.

Proposed Tasks:

  • Write (or recruit member writers for) minimum of three:
    •  “Connecting Communities” columns in 2019-20 for eNetwork on diversity and communication equity topics.

    • Articles for PRincipal Communicator in 2019-20.

  • Compile best practice examples, relevant publications/articles and other materials to update, enhance and add to the Diversity Communications Toolkit.

  • For the NSPRA 2020 National Seminar:

    • Assist in identifying relevant topics and activities.

    • Assist in recruiting session proposals for a Diversity & Equity Communication track.

    • Assist in hosting the Celebrating Equity Through Inclusion Mixer.

  • Recruit additional task force members representing diverse member stakeholder groups.

  • Provide representatives for outreach opportunities through NSPRA.

Task Force Members:

School Communication Benchmarking Project Team

Board Team Leader: Joe Ferdani, APR
Staff Liaisons: Mellissa Braham, mbraham@nspra.org 301-519-1227
Project Manager: Jennie Kerwood, jenniekerwood@gmail.com 518-774-0504 (NSPRA Northeast Region)​

Project Goals: To identify best-in-class practices and performance measures for critical function area of Bond/Finance elections to add to the Rubrics of Practice and Suggested Measures.

Scope of Project: Gather relevant data and produce rubrics that will provide school communication professionals, superintendents and school board members with the guidelines and resources they need to develop effective bond/finance election plans and campaigns.

Project Tasks:

  • Identify essential program components for the critical function area.
  • Identify evaluative measures for the critical program components.
  • Determine best-in-class performance.
  • Identify benchmark practices in each of the critical program components based on best-in-class performance.
  • Develop "how to" for members on using benchmark practices and measures to improve their own performance.

Deadline: Complete content for sixth critical function area – Bond/Finance Elections – by fall/winter 2019.

Reporting: Team will provide reports for NSPRA Executive Board meetings to be held November 2019, March 2020 and July 2020.

Project Team Members: