About NSPRA
NSPRA Membership
Streamlined Skill Sessions on timely and relevant school PR topics from strategic planning and crisis communications to engagement strategies and marketing—and so much more.
Time-saving Gold Mine mini-sessions on proven, practical ideas for effective communications that can be implemented right away.
Hear from school communication experts, industry leaders and education colleagues from around the country on school crises and strategic planning, new and innovative practices in messaging, marketing and engagement, and much, much more at the Seminar's 150+ breakout sessions in focus areas including:
AI - Artificial intelligence in communications and public schools
ENGAGEMENT - Internal/external stakeholder engagement
ESA - Component/client communications for Educational Service Agencies, Intermediate Units, BOCES and/or County Offices of Education
MARKETING - Marketing/branding for school systems, student enrollment, employee recruitment
STRATEGIC PLANNING - Strategic communication planning and accountability
TACTICS - Tactics, activities and tools in communications
Each year, partners, vendors and consultants are invited to share products and services with the estimated 1,600+ attendees at the nation’s largest communications-focused professional development event for school public relations professionals, superintendents and education leaders. Sponsorship opportunties opening soon!
"NSPRA National Seminars are undefeated in providing inspiration and guidance for improving our work on behalf of students and communities." - NSPRA 2025 Attendee Bob Satnan, communications director Sedalia (Mo.) School District 200
"Attending the NSPRA National Seminar is the best investment you can make as a school communications professional. Not only will you leave with new or refined skills, knowledge and tools to implement in your district, but you'll also make invaluable connections to colleagues across the U.S." - NSPRA 2025 Attendee Tara Thompson, chief communications officer Broken Arrow Public Schools (Okla.)
"NSPRA is a great conference for school PR professionals. There are timely sessions for those in all stages of their careers. The presenters are knowledgeable, the session content is always on point, and you realize that you're not alone — that we're all going through the same things regardless of the size and location of our districts." - NSPRA 2023 Attendee Shelby Roby-Terry, chief communication and engagement officer Indianapolis (Ind.) Public Schools
"As a first-time attendee, I was so impressed with the Seminar sessions and speakers! National Seminar is a literal gold mine of information, and it is such a worthwhile investment. I highly recommend it!" - NSPRA 2023 Attendee Jill Salmon, chief communications manager Hermitage (Mo.) School District
Each year, more than 1,600 school public relations professionals and other education leaders from districts, education service agencies, non-profits and consultant firms around the country convene for the NSPRA National Seminar, the largest school communications-focused professional development conference in the nation.