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Streamlined Skill Sessions on timely and relevant school PR topics from strategic planning and crisis communications to engagement strategies and marketing—and so much more.
Time-saving Gold Mine mini-sessions on proven, practical ideas for effective communications that can be implemented right away.
Hear from school communication experts, industry leaders and education colleagues from around the country on school crises and strategic planning, new and innovative practices in messaging, marketing and engagement, and much, much more at the Seminar's 150+ breakout sessions in focus areas including:
AI (Generative Artificial Intelligence (GenAI) in school PR/communications (research, strategies, use cases, policies, best practices, etc.)
Internal and/or external community and stakeholder ENGAGEMENT (research, strategies, programs, campaigns, activities, etc.)
PR/Communication for Educational Service Agencies (ESA), Intermediate Units, BOCES and/or County Offices of Education
MARKETING/Branding for school systems (research, strategies, programs, campaigns, activities, etc.)
PR/Communication STRATEGIC PLANNING (research and evaluation strategies, coordination/management of effective programs, results, etc.)
PR/Communication TACTICS (best practice strategies, tactics, tools, activities, etc.)
Showcase your product or service with the estimated 1,700+ attendees at the nation’s largest communications-focused professional development event for school public relations professionals, superintendents and education leaders.
Sponsorship Opportunities
"The NSPRA National Seminar is the best professional learning opportunity for school public relations professionals, whether they are just starting out or well into their careers." - NSPRA 2023 Attendee Sherri Partee, director of public relations Newton County (Ga.) School System
"There’s something for everyone at the National Seminar. Each one I have attended has provided a wealth of knowledge, memorable outings with colleagues, and new friends and thought partners. I can’t wait to do it all again next year!" - NSPRA 2023 Attendee Eric Steckling, director of communications Deerfield (Ill.) Public Schools District 109
"NSPRA is a great conference for school PR professionals. There are timely sessions for those in all stages of their careers. The presenters are knowledgeable, the session content is always on point, and you realize that you're not alone — that we're all going through the same things regardless of the size and location of our districts." - NSPRA 2023 Attendee Shelby Roby-Terry, chief communication and engagement officer Indianapolis (Ind.) Public Schools
"As a first-time attendee, I was so impressed with the Seminar sessions and speakers! National Seminar is a literal gold mine of information, and it is such a worthwhile investment. I highly recommend it!" - NSPRA 2023 Attendee Jill Salmon, chief communications manager Hermitage (Mo.) School District
Each year, more than 1,500 school public relations professionals and other education leaders from districts, education service agencies, non-profits and consultant firms around the country convene for the NSPRA National Seminar, the largest school communications-focused professional development conference in the nation.
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