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Destination Success may be the only stop scheduled on the NSPRA 2023 National Seminar train, but it won't be the only stop on the ROAD2NSPRA!

ROAD2NSPRA is our annual pre-Seminar countdown designed for registrants to connect, ask questions, learn more about the event and host city, and more. 

Join in the ROAD2NSPRA fun this year for a chance to win prizes, network with other attendees and hear more about how to make the most of your NSPRA 2023 experience.Time Until NSPRA 2023

Introducing the New NSPRA Seminar Mascot: Help Us With a Name!

Flat NSPRALeading the ROAD2NSPRA countdown this year is the new NSPRA Seminar mascot (pictured right). Before arriving in the electrifying city of St. Louis this summer, our new arrow friend needs a name—and we can't think of anyone better to suggest one than the school public relations community and NSPRA 2023 attendees.

Use the form below to submit a name suggestion for our new mascot. If the name you submit is selected as the winner, you'll receive an NSPRA swag prize pack! The winning name will be announced at the NSPRA 2023 National Seminar.*

In the meantime, we'll call our mascot "Flat NSPRA."

Name "Flat NSPRA!"

*Participation in the mascot naming contest does not require NSPRA National Seminar attendance. 

After you enter the "Flat Mascot" naming contest, check out how else to take part in the ROAD2NSPRA below.

Show "Flat NSPRA" Around for a Chance to Win

Tweet of Flat NSPRA exploring the NSPRA offices.We want Flat NSPRA to see as much of the country (and beyond!) as possible before arriving in St. Louis this summer. You can help AND qualify to win prizes! It's easy:

  1. Click on the image below to print and cut out Flat NSPRA.
  2. Tour Flat NSPRA around your city, offices, schools, outings, vacation spots—or anywhere else you think our new mascot would enjoy—and snap a photo.
  3. Post the picture to Twitter, Instagram, TikTok or Facebook with the hashtags #ROAD2NSPRA and #NSPRA2023. Be sure to tag NSPRA!
  4. We'll show off a collection of the places Flat NSPRA visited before arriving in St. Louis during the NSPRA 2023 National Seminar.* Seminar attendees will vote on the coolest place Flat NSPRA visited, and the picture-taker will win a NSPRA swag prize pack!

*Participation does not require NSPRA National Seminar attendance. 

Click to print and cut out Flat NSPRA.

Get Your ROAD2NSPRA T-Shirt!

ROAD2NSPRA T-shirtEach year, ROAD2NSPRA t-shirts are available to purchase with a unique design in a nod to the Seminar host city. All proceeds benefit the NSPRA Foundation, which funds a number of scholarships to the NSPRA National Seminar each year and offers an annual research grant opportunity for chapters or individual members.

T-shirts are $25 (pick up at the NSPRA 2023 National Seminar; shipping also available for an additional fee*). Click the image to the right to view an enlarged graphic of this year's shirt and use the buttons below to order.

Order ROAD2NSPRA T-Shirt 

*Shirts will be shipped on June 30.

Stay Connected

Follow NSPRA on Twitter, Facebook, Instagram and LinkedIn for the latest #ROAD2NSPRA and #NSPRA2023 updates. And, join the NSPRA 2023 Seminar Facebook Group now to connect with fellow attendees.

The Road2NSPRA is Spanning the Country (and Beyond!)

NSPRA 2023 National Seminar attendees are traveling to St. Louis this summer from 43 states, Canada - and counting! Watch this map for updates on where else attendees are traveling from this year on their ROAD2NSPRA journey.


Thank You to Our Gold Sponsors


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Thank You to Our Silver Sponsors

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Thank You to Our Seminar Supporters
Alboum AlwaysOn Anntoine Marketing + Design Apptegy ASBO International

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Rise Vision #SocialSchools4EDU Story Fuel


The ROAD2NSPRA initiative was launched in 2017 as a member-driven grassroots campaign to build pre-Seminar engagement. New in 2023, NSPRA is hosting the ROAD2NSPRA, building on the strong foundation and organic momentum established over the last five years, with immense thanks to the school PR professionals who started it, particularly longtime organizer Joshua Sauer, APR.

The first ROAD2NSPRA pre-Seminar countdown initiative began in 2017 in the leadup to the NSPRA 2017 National Seminar in San Antonio. The first ROAD2NSPRA logo (pictured below) included a nod to the Seminar's location, a tradition that carries on today with the annual ROAD2NSPRA logos.

ROAD2NSPRA 2017 logo