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NSPRA 2026 National Seminar
Explore sessions designed for communicators managing headlines, relationships and rapid response.
Sessions to Explore | Don’t Miss | What You’ll Bring Back
Media relations today requires more than responding to reporters. It takes proactive relationship-building, clear messaging, crisis readiness and the ability to guide communication when public attention moves fast. NSPRA 2026 offers sessions to help you strengthen your media strategy and communicate with confidence in high-pressure moments.
Monday, July 20 | 8:30 a.m.
Learn approaches for supporting staff and managing public attention when online criticism escalates.
Read more.
monday, July 20 | 2:45 p.m.
Hear from four of the nation's leading school communicators as they share lessons learned, leadership insights and approaches to navigating today's most complex communication challenges.
Monday, July 20 | 3:45 p.m.
Explore how school communicators can build stronger relationships with the media before the next big story breaks.
Explore strategies for responding to misinformation, speculation and trust challenges in fast-moving communication environments.
Tuesday, July 21 | 8:30 a.m.
See how strategic communication can help districts respond, recover and rebuild trust after a viral negative moment.
Tuesday, July 21 | 2:45 p.m.
Explore how to sustain clear, consistent communication when a crisis extends beyond the initial response window.
Strengthen your approach to ethical decision-making when public pressure, media attention and community trust intersect.
Tuesday, July 21 | 4 p.m.
Learn how to communicate with clarity and steadiness when your district is facing uncertainty or disruption.
wednesday, July 22 | 11:05 a.m.
Explore how authentic communication builds credibility and trust with audiences—principles that are increasingly important in media relations and public-facing communications.
Plus, be sure to check out the "Managing High-Stakes Media Inquiries" pre-Seminar workshop, taking place Saturday, July 18!
Explore the Full Program
Explore ways to build stronger relationships with reporters and shape proactive media outreach.
Move beyond response mode and build trust before the story breaks.
Learn from districts navigating viral moments, extended crises and public pressure.
Strengthen your readiness for the moments that move fast.
Connect with communicators managing media relations and high-pressure messaging across the country.
Compare approaches, challenges and lessons learned.
Quick-hit learning with practical tools, tactics and rapid-response ideas.
Walk away with approaches you can use immediately.
Ideas for building trust and improving collaboration with reporters and news organizations.
Approaches for communicating clearly during fast-moving or extended high-pressure situations.
Tools for responding to speculation, rumor and public confusion with confidence.
Guidance for navigating decisions when transparency, timing and trust are all on the line.
Join school communication professionals and education leaders in New Orleans, July 19-22.
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