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Verification on a social media platform means that the platform has recognized your account as an authentic, official representation of your district or organization. As part of the Schools and Social Media: The Critical Need for Verification report, representatives for platforms were asked to respond to three key questions, including whether or not their platform allows all federally recognized K-12 education institutions to verify their official social media accounts/pages.
Most platforms recognize verified accounts with a checkmark. Read more about verification by individual platforms below.
YouTube: If a channel is verified, it's recognized as the official channel of a creator, artist, company, or public figure. Verified channels help distinguish official channels from other channels with similar names on YouTube. Verified YouTube channels have a checkmark next to their name.
Twitter: As of May 2023, Twitter applies visual identity signals like labels and checkmarks on account profiles to provide more context about — and help distinguish — different types of accounts. Some of these indicators are applied by Twitter, while others are triggered by user action.
The blue checkmark means that an account has an active subscription to Twitter Blue. The gold checkmark indicates that the account is an official business account through Twitter Verified Organizations. The grey checkmark indicates that an account represents a government/multilateral organization or a government/multilateral official. Read more.
TikTok: A verified badge means that TikTok has confirmed the account belongs to the user it represents. It appears next to a TikTok user's account name in search results and on the profile as a visible blue check mark.
Instagram: A verified badge is a check that appears next to an Instagram account's name in search and on the profile. It means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or brand it represents.
Snapchat: Snap Stars are public figures or creators who bring some of the best and most entertaining content to Snapchat. Snap Stars are eligible to have their content featured in Snapchat, and are indicated by a star.
Facebook: It means Facebook has confirmed that the Page or profile is the authentic presence of the public figure or global brand it represents. The verified badge is a tool to help people find public figures and brands' real Pages and profiles.
LinkedIn: LinkedIn verification is primarily for individual users, not organizations. NSPRA and CoSN are continuing discussions around other possibilities for school districts to be officially recognized by LinkedIn.
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