Making / Marketing Your School the School of Choice, 2nd Edition


Open public enrollment, charter schools, magnet programs as well as a rise in private education all challenge school leaders. They must improve education — and they need to get the word out about school success. Without effective marketing and communication strategies, even the best schools will get lost in the race to win public support. It’s no longer enough for today’s school leaders to provide the best education — they need to make people understand what’s working and why.

To assist school leaders in the effort to create public awareness of school success, NSPRA offers this handbook exploring proven school marketing approaches.

Here are a few of the important areas covered:

  • Research on why parents choose a school
  • A checklist of questions parents frequently ask when they choose a school
  • More than 25 techniques for becoming a customer-friendly school
  • Step-by-step guide covering how to involve staff and community members defining your school as the school of choice
  • Principal, teacher and student activities that boost marketing efforts
  • A guide to deciding what marketing approach is best suited for your school district
  • Complete workshop component with sample worksheets to define what you want your school to be known for and steps to take to market it
ISBN #: