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Professional Development

NSPRA offers year-round professional development opportunities in support of our mission to develop professionals to communicate strategically, build trust and foster positive relationships in support of their school communities. Learn more about NSPRA academies, programs, webinar series and more below.

Find the professional learning that fits your goals with the NSPRA 2026-27 Professional Development Guide, featuring opportunities to learn, connect and grow throughout the year.

Download PDF

For a look at upcoming learning opportunties, please visit nspra.org/events.

Live Learning and Webinars

Leaders Learn

Leaders Learn Webinars

Virtual panel discussions focused on strategic communication best practices, featuring leading communication professionals and experts.

PR Power Hour

PR Power Hour Webinars

Practical school PR and communication tactics, tips and best practices shared through real-world district examples with clear takeaways you can adapt.

Mini Labs webinar

Mini Labs Webinars

Hands-on sessions focused on digital tools, platforms and workflows that support day-to-day school communication work.

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Industry Insights Webinars

Webinars presented by industry-leading suppliers, sharing best practices, data insights and technology trends.

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K12 PRChats

Spend an hour with your colleagues on Zoom one Monday a month to discuss timely and relevant topics in education and school communication.

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Member Mondays

Member Monday is a casual, yet powerful hour of connection and collaboration with fellow school communicators.

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Looking for On-Demand Learning?

NSPRA Plus is the first-of-its-kind, AI-powered on-demand learning library built exclusively for those who plan, lead or help support school communication. Explore hundreds of hours of recorded webinars and professional learning, including Micro Labs, practical learning in just 15 minutes.


Academy and Programs

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NSPRA Academy

NSPRA Academy offers in-depth, focused professional learning designed around the real work and responsibilities of school communicators and education leaders, with practical strategies, expert instruction and opportunities to learn alongside peers.

Leadership for Public Trust Program

Presented by NSPRA and AASA, Leadership for Public Trust helps superintendents, communication leaders, and district teams navigate civic complexity, shape the narrative, and lead with clarity, credibility, and care.

NSPRA Studio Series

NEW in 2026-27! Focused, hands-on learning experiences designed to help school communicators build practical skills, explore emerging tools and workflows, and create communication products and processes they can immediately apply in their day-to-day work.

APR Cohort

Get the structure, support and expert guidance to pursue your accreditation in public relations (APR), with live learning, mentorship, a personalized timeline and a national network of peers to support you along the way.

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Mentor Match

Through Mentor Match, experienced school PR professionals provide advice and support to those newly joining the field or seeking to advance their careers, perhaps through earning Accreditation in Public Relations (APR). This is a voluntary, self-driven program exclusively for NSPRA members.


NSPRA National Seminar

NSPRA National Seminar

NSPRA National Seminar

Powerful communication builds stronger schools and communities. Each year, the National School Public Relations Association (NSPRA) brings together school communication professionals, superintendents and education leaders from across the United States, Canada and beyond for the largest communications-focused professional development event in the field.

 

LEARN MORE

Have questions? Please email pd@nspra.org.

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