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Event Information

LISC Module 2: Is Your District Brand Telling the Right Story?

March 22, 2024

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Friday, March 22, 2024


12:00 PM - 2:00 PM EST

Early Bird Discount Deadline

Friday, March 22, 2024

Registration Deadline

Friday, March 22, 2024


LISC Module 2: Is Your District Brand Telling the Right Story? Event Image

Module 2 Registration

NOTE: If you are registered for the full program, you do NOT need to register for individual modules. Register for modules ONLY if you are NOT registering for the full program, and are instead registering for select modules.

When school communicators and superintendents work together, magic can happen. That's why the National School Public Relations Association and AASA, the School Superintendents Association are proud to offer the highly-acclaimed Leadership in School Communication (LISC) program. Module 1 of the program for 2024 takes place in-Person at the AASA National Conference in San Diego.

Module Description: A district brand is more than just a logo. The brand is also what people are saying about the district and can either “sell” it well, or “sink” it before you’ve had the chance to react. Learn best practices for creating and communicating a brand that is authentic, trustworthy and reflective of your goals and mission.

Speakers: Dr. Don Killingbeck, superintendent, and Joy McMillan, district communications specialist, Hemlock (Mich.) Public School District

Register using the teal button above.

Registration Fees

Hotel/Meal Package



NameOrganizationSpeaking At
Donald Killingbeck
Hemlock Public School District  -
Joy McMillan
Hemlock Public School District  -


Continuing Education