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Event Information
NSPRA Academy 2024-2025: New Professionals Track
September 24, 2024 - July 19, 2025
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Have you been working in school communications for four years or less? Need guidance on what should take priority in your day-to-day work? Looking for support and advice on school communication best practices?
If any of your answers are “yes,” then the NSPRA Academy New Professionals track is for you!
Over the 2024-2025 school year, participants will work with the course facilitator, NSPRA's Manager of Professional Development and Member Engagement Melissa McConnell to understand the role of communications in a school district, including education-specific learning, building a library of resources, best practices for daily communications as well as in crisis, creating a contingency plan for others in their absence, and more. Each module will have current school communications professionals and/or superintendents as co-hosts to lead discussions, share best practices and answer questions.
NSPRA Academy New Professionals Track
Designed for practitioners with 0 - 3 years experience in school communications. Participants will learn how to:
- Conduct research effectively to assess and understand their organization.
- Navigate the political realities of school boards and communities.
- Design templates and resources to support daily and crisis communication.
- Craft an event-specific communications plan.
- Develop plans for others to step in if necessary if you become unavailable.
... and much more.
REGISTRATION IS LIMITED TO 80 PARTICIPANTS
Classes will be held virtually once a month on Tuesdays for two hours from 2 - 4 p.m. EST; the schedule is as follows:
Tuesday, September 24, 2024: Through the Superintendent’s Eyes
Tuesday, October 22, 2024: The 4 Rs: Research, Reference, Review and Relationships
Tuesday, November 19, 2024: Being Strategic with Effective Communications Plans
December: 1:1 Meetings with course facilitator
Tuesday, January 28, 2025: Developing a Library of Resources and Templates
Tuesday, February 25, 2025: Internal Communications
Tuesday, March 25, 2025: Branding and Marketing
Tuesday, April 22, 2025: Leveraging the School Board and Community for District Success
Tuesday, May 20, 2025: Speed Learning and Developing a PD Plan
BONUS learning opportunity included in registration cost: All track participants will be invited to attend NSPRA Academy Day just ahead of the NSPRA 2025 National Seminar for a full day of extended learning.
Saturday, July 19, 2025
Washington, D.C.
Further details to be announced
Agenda
Speakers
| Name | Organization | Speaking At |
|---|---|---|
| Melissa McConnell | National School Public Relations Association | - |