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Event Information
NSPRA Academy 2024-2025: Mid-Career Track
September 20, 2024 - July 19, 2025
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Are you ready to learn how to achieve your communication goals more effectively? Have you been putting off developing a strategic communication plan for your school district or agency? Ready to take your professional learning to the next level?
If any of your answers are “yes,” then the NSPRA Academy Mid-Career track is for you!
Over the 2024-2025 school year, up to 40 participants will learn about seven areas of strategic importance. Leading the conversation and learning is Kenon Brown, Ph.D., professor in the Department of Advertising and Public Relations at the University of Alabama. In addition to Dr. Brown's leadership, the final hour of each module will have guest speakers lead a conversation and/or presentation focused on a special communications topic.
NSPRA Academy Mid-Career Track
Designed for practitioners with 4 - 14 years experience in school communications. Participants will learn how to:
- Determine strategies for effectively conducting secondary and primary research to assess your organization’s situation.
- Identify metrics to set measurable, realistic objectives for strategic communication plans.
- Understand the complexities of today's communication landscape to determine media strategies and tactics for communication and engagement efforts.
- Create budgets and timetables to help better communicate the need and importance of communication initiatives to decision-makers.
...and much more!
REGISTRATION IS LIMITED TO 40 PARTICIPANTS
Classes will be held virtually once a month on Fridays for 2 1/2 hours from 1:30 - 4:00 p.m. EST:
Friday, September 20, 2024: Overview of the Strategic Communication Planning Process
Friday, October 18, 2024: Assessing Your Communication Opportunity: The Importance of Research
Friday, November 15, 2024: Determining the Focus of Your Strategic Plan
December 2024/January 2025: 1:1 meetings scheduled with Dr. Brown and peer reviewers
Friday, February 21, 2025: Building Better Communication Strategies
Friday, March 21, 2025: Choosing the Right Communication Channels
Friday, April 4, 2025: Time, Money and ROI: Planning Logistics and Control
Friday, May 9, 2025: Putting it All Together: Finalizing the Strategic Plan
BONUS learning opportunity included in registration cost: All track participants will be invited to attend NSPRA Academy Day just ahead of the NSPRA 2025 National Seminar for a full day of extended learning.
Saturday, July 19, 2025
Washington, D.C.
Further details to be announced
Participants will also complete a capstone project, working with Dr. Brown, to build a research-driven strategic communication plan for their school, school district, or educational service agency.
Agenda
Speakers
| Name | Organization | Speaking At |
|---|---|---|
| Kenon Brown | University of Alabama, The | - |
| Melissa McConnell | National School Public Relations Association | - |