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Event Information

LISC Module 5: The PR-HR Connection: Staff Recruitment and Retention

June 21, 2024

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Friday, June 21, 2024


12:00 PM - 2:00 PM EST

Early Bird Discount Deadline

Friday, June 21, 2024

Registration Deadline

Friday, June 21, 2024


LISC Module 5: The PR-HR Connection: Staff Recruitment and Retention Event Image

Module 5 Registration

NOTE: If you are registered for the full program, you do NOT need to register for individual modules. Register for modules ONLY if you are NOT registering for the full program, and are instead registering for select modules.

When school communicators and superintendents work together, magic can happen. That's why the National School Public Relations Association and AASA, the School Superintendents Association are proud to offer the highly-acclaimed Leadership in School Communication (LISC) program. Module 1 of the program for 2024 takes place in-Person at the AASA National Conference in San Diego.

Module Description: Finding the right staff for the right positions – and retaining them – in districts is always a team effort. Being strategic in these efforts is critical to success. Latest generational and workplace data indicates the tried and true use of “jeans days” aren’t the way to impress potential or current staff; districts must move beyond pizza on PD days to ensure staff feel valued. Participants will learn from those who have built strong cross-department partnerships resulting in staff who enjoy their work while giving them space to voice concerns and have them addressed.

Speakers: Dr. A. Katrise Perera, superintendent, and Kimberly Simpson, chief of communications, Lancaster (Texas) Independent School District

Register using the teal button above.

Registration Fees

Hotel/Meal Package



NameOrganizationSpeaking At
Dr. A. Katrise Perera
Lancaster ISD  -
Kimberly Simpson
Lancaster ISD  -


Continuing Education