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Event Information

LISC Module 6: Media Relations Amid a Crisis: Cybersecurity

July 13, 2024

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Saturday, July 13, 2024


1:00 PM - 5:00 PM PST

Early Bird Discount Deadline

Friday, July 12, 2024

Registration Deadline

Friday, July 12, 2024


LISC Module 6: Media Relations Amid a Crisis: Cybersecurity Event Image

Module 6 Registration

NOTE: If you are registered for the full program, you do NOT need to register for individual modules. Register for modules ONLY if you are NOT registering for the full program, and are instead registering for select modules.

When school communicators and superintendents work together, magic can happen. That's why the National School Public Relations Association and AASA, the School Superintendents Association are proud to offer the highly-acclaimed Leadership in School Communication (LISC) program. Module 6 of the program for 2024 takes place in-Person at the NSPRA National Seminar in Seattle.

Module Description: Both superintendents and communications professionals have a responsibility to be prepared for the unexpected. Cybersecurity issues have quickly risen to the top of district leadership concerns. Creating the foundation for your district to react appropriately to this type of crisis – and others – will ensure your families, students, and staff have the information, resources and skills they need throughout the stages of a crisis. You’ll get hands-on media training from former reporters and practice the skill of bridging from a reporter’s question to your message.

Speakers: Lesley Bruinton, APR, CEO and president, School Spirit PR (Ala.); Christine Paik, APR, chief communications officer, Poway Unified School District (Calif.); and Brad Welle, superintendent, Grain Valley (Mo.) School District

If you cannot attend in person, this module will be recorded.

Register using the teal button above.

NSPRA and AASA intend to take photographs and video of this event for use in NSPRA/AASA news and promotional material, in print, electronic and other media, including the NSPRA and/or AASA website. By registering for this event, I grant NSPRA and AASA the right to use any image, photograph, voice or likeness, without limitation, in its promotional materials and publicity efforts without compensation. All media become the property of NSPRA and AASA. Media may be displayed, distributed or used by NSPRA or AASA for any purpose.

Registration Fees

Hotel/Meal Package



NameOrganizationSpeaking At
Brad Welle
Grain Valley Schools  -
Christine Paik
Poway USD (CA)  -
Lesley Bruinton
<p>&nbsp;</p> <p>Lesley Bruinton, APR, is a seasoned communications professional with a passion for education. The former NSPRA president has a knack for bringing about systems level change to organizations, leading the organization to chart new path which has led to record membership increases.</p> <p>As the CEO and President of School Spirit PR, she is dedicated to helping schools and educational organizations tell their stories effectively. With over two decades of experience in communications and public relations, Lesley has a deep understanding of the unique challenges facing the education sector. She is committed to empowering schools to build strong, positive relationships with their communities and stakeholders. Lesley is also a sought-after speaker and presenter, sharing her expertise at conferences and workshops across the country.</p>
School Spirit PR  -


Continuing Education