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Event Information

NSPRA Academy 2023-2024: Mid-Career Track

September 30, 2023 - May 04, 2024

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Saturday, September 30, 2023 - Saturday, May 04, 2024


10:00 AM - 1:00 PM EST

Early Bird Discount Deadline

Registration Deadline

Saturday, September 30, 2023


NSPRA Academy 2023-2024: Mid-Career Track Event Image

Are you ready to learn how to achieve your communication goals more effectively? Have you been putting off developing a strategic communication plan for your school district or agency? Ready to take your professional learning to the next level?

If any of your answers are “yes,” then NSPRA's Mid-Career Academy is for you!

Over the course of the 2023-2024 school year, up to 40 participants will learn about seven areas of strategic importance. Leading the conversation and learning is Kenon Brown, Ph.D., professor in the Department of Advertising and Public Relations at the University of Alabama. In addition to Dr. Brown. The final hour of each module will have guest speakers lead a conversation and/or presentation focused on a special communications topic.

Participants also will complete a capstone project, working with Dr. Brown to build a research-driven strategic communication plan for their school, school district or educational service agency.

To minimize disruptions and distractions from the workday, classes will be held virtually once a month on Saturday for three hours from 10:00 a.m. - 1:00 p.m. EST:

*September 12, 2023 7:00 p.m. EST Welcome to the Mid-Career Academy (30-minute meeting)

September 30, 2023: Overview of the Strategic Communication Planning Process

October 14, 2023: Assessing Your Communication Opportunity: The Importance of Research

November 11, 2023: How Do I Measure That? Setting Realistic Benchmarks

December 2023/January 2024 1:1 meetings scheduled with Dr. Brown and peer reviewers

February 24, 2024: Building Better Communication Strategies

March 23, 2024: Choosing the Right Communication Channels

April 20, 2024: Time and Money, the Important Resources

May 4, 2024: The Measure of Success: Evaluation

Registration Fees

Hotel/Meal Package



NameOrganizationSpeaking At
Kenon Brown
University of Alabama, The  -


Continuing Education