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Event Information
PR Power Hour | Comm Camp for District and School Leaders
April 18, 2025
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Become a MemberAs school PR professionals, there is often so much guidance we would like to share with school leaders, but not nearly enough time. The Peoria Unified School District's communications team has launched "Comm Camp" to bridge the gap and thoughtfully provide school leaders with professional development. As the needs of administrators have changed over the years, so has the camp. However, the goal has remained constant: prepare every administrator for a successful school year as a key communicator and leader. Join us to learn from this team effort to elevate communications across the district.
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Agenda
Speakers
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Danielle Airey
<p>Danielle Airey, APR, is a proud graduate and chief communications officer for the Peoria Unified School District in Glendale, Ariz. She began her career at 35,000 feet working for one of the nation’s largest passenger airlines. During her time with the airline, Airey developed philanthropic initiatives for east coast markets, managed the airline’s employee volunteer program and lead the work of the Education Foundation. After seven years, Airey returned to where she spent her K-12 educational career- the Peoria Unified School District.</p>
<p>With 42 schools, 4,000 employees and more than 35,000 students, Peoria Unified is the fourth largest pK-12 public school district in the state. In her role, Airey oversees the district’s internal communications, media relations, community engagement, marketing, advertising, crisis response and community education programs. Under her leadership, the district was recognized with a Gold Medallion by the National School Public Relations Association (NSPRA), earned back-to-back Copper Medallions from the Arizona School Public Relations Association (ASPRA) and was honored as one of the Top 10 Districts on Social Media by <em>Box Clever Education</em>.</p>
<p>Airey has delivered a top Communications Camp training program to other public relations professionals at the NSPRA National Conference, served on NSPRA’s Employee Engagement Committee and is past-president and past-secretary of ASPRA. She is asked to speak to school public relations associations across the country and was recognized as a NSPRA ‘35 Under 35.’ In February of 2022 she earned her Accreditation in Public Relations (APR) and has enjoyed mentoring other prospective APR’s as part of NSPRA’s APR Committee.</p>
<p>In 2024 she was honored to receive ASPRA’s first ever School Communicator of the Year Award and has since been named a finalist for NSPRA’s National School Communicator of the Year Award.</p>
<p>Airey and her husband live in north Phoenix and love to support their stellar neighborhood public school where their two kids have started their educational journey.</p>
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Peoria Unified School District | - |
| Sara Meredith | Peoria Unified School District | - |