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Full Guest Registration
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Full guest registration includes access to the Annual Meeting, Opening reception and Monday and Tuesday continental breakfasts with access to the marketplace.
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$150.00
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Sunday Only Guest Registration
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Sunday only guest registration includes access to the Annual Meeting and the Opening reception only.
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$110.00
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Superintendent Luncheon - Additional Ticket
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$50.00
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Superintendent Luncheon - Complementary Ticket
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One Complimentary Luncheon ticket per Superintendent Registration
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$0.00
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Tuesday Awards Night Dinner
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Celebrate the winners of NSPRA's 2026 Gold Medallion Awards, Presidents Award, Barry Gaskins Mentor Legacy Award and Bob Grossman Leadership in School Communications Award during the new "NSPRA Awards Night: A Celebratory Dinner" at the NSPRA National Seminar on Tuesday, July 21, from 6 - 8:30 p.m. This ticketed event will feature a celebratory program with remarks by the award winners and NSPRA president, music, a plated dinner, dessert, and a sparkling beverage toast. Tickets are $65.
Previously, these awards were honored during a ticketed Wednesday luncheon and a Tuesday General Session. With attendee feedback in mind, NSPRA is uniting the celebration of these top honors and awards under one exciting Seminar event.
Seminar registrants must purchase a separate ticket to attend this dinner and may purchase additional tickets for their guests.
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$65.00
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Tuesday Awards
Sold Out!
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Celebrate the winners of NSPRA's 2026 Gold Medallion Awards, Presidents Award, Barry Gaskins Mentor Legacy Award and Bob Grossman Leadership in School Communications Award during the new "NSPRA Awards Night: A Celebratory Dinner" at the NSPRA National Seminar on Tuesday, July 21, from 6 - 8:30 p.m. This ticketed event will feature a celebratory program with remarks by the award winners and NSPRA president, music, a plated dinner, dessert, and a sparkling beverage toast. Tickets are $65.
Previously, these awards were honored during a ticketed Wednesday luncheon and a Tuesday General Session. With attendee feedback in mind, NSPRA is uniting the celebration of these top honors and awards under one exciting Seminar event.
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$0.00
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ROAD2NSPSRA T-Shirt -Small
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$35.00
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ROAD2NSPRA T-Shirt - Medium
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$35.00
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ROAD2NSPRA T-Shirt - Large
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$35.00
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ROAD2NSPRA T-Shirt - Extra Large
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$35.00
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ROAD2NSPRA T-shirt - 2XL
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$37.00
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ROAD2NSPRA T-Shirt - 3XL
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$37.00
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Sat., July 18, 9 a.m. - 3 p.m. - NSPRA Academy for Crisis Communications: Applying Strategy in a Live Simulation workshop (no cost to current Academy enrollees; see the "i" icon description)
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Crisis situations don’t wait for perfect timing, and this full-day workshop will equip you with the skills, tools, and instincts to respond with clarity and calm. You’ll walk through realistic simulations, develop essential crisis materials, and learn strategies that strengthen trust before, during, and after high-stakes moments. Whether you’re new to crisis communications or looking to sharpen your expertise, this session delivers deep practice and practical takeaways. Join us to elevate your readiness long before your next unexpected call or headline.
CURRENT CRISIS COMMUNICATIONS ACADEMY ENROLLEES: DO NOT REGISTER FOR THIS EVENT. Instead, email seminar@nspra.org for complementary registration; enrollment status will be verified.
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$425.00
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Sat., July 18, 9 a.m. - 3 p.m. - NSPRA Academy for New Professionals workshop (no cost to current Academy enrollees; see the "i" icon description)
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Kick off your Seminar experience with a dynamic, full-day workshop designed specifically for school PR professionals in their first few years. This immersive session helps you build a strong foundation in research, planning, messaging, and relationship-building, while connecting with peers who are learning the ropes right alongside you. Expect hands-on activities, real-world scenarios, and practical templates you can use immediately. Start your Seminar week with clarity, confidence, and a brand-new network of colleagues.
CURRENT NEW PROFESSIONALS ACADEMY ENROLLEES: DO NOT REGISTER FOR THIS EVENT. Instead, email seminar@nspra.org for complementary registration; enrollment status will be verified.
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$425.00
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Sat., July 18, 9 a.m. - 12 p.m. - Family & Community Engagement (FACE) workshop
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Strong family and community engagement efforts are essential to student and district success, and this new half-day workshop will help you build them with purpose. Explore effective strategies for engagement, collaboration, and communication across diverse audiences, with tools you can bring home and use right away. Whether you oversee community relations or support FACE efforts in your communications role, this workshop offers fresh insights, adaptable templates, and inspiring examples. Let’s take the mystery out of the relationship between communications and FACE, whether you are on a team or a solo shop. Attendees will leave with clarity, shared language, and tools that help them lead engagement - not just support it.
Join us to elevate the way your district connects with the people it serves.
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$295.00
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Sat., July 18, 12 - 5 p.m. - Ready for the Headlines: Media Response for Sensitive Staff Situations
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Ready for the Headlines: Media Response for Sensitive Staff Situations
Staff-related issues can quickly become front-page news, and your response sets the tone for your entire district. In this intensive, four-hour pre-conference session, superintendents and school communication professionals will gain hands-on experience managing high-profile situations that demand immediate, credible responses. Practice delivering clear, confident messages on camera, craft holding statements, and align your media response with internal and parent communications. Attend solo or with your team and leave with the skills, strategies, and confidence to lead through the story, not just react to it.
This standalone, high-impact learning opportunity is part of the broader Leadership in School Communication initiative, brought to you by AASA and the National School Public Relations Association (NSPRA).
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$325.00
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Sat., July 18, 1 - 4 p.m. - Leading a Communications Team workshop
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Whether you’re supervising your first communications staff member or managing a full team, this new half-day workshop will help you lead with clarity, purpose, and confidence. Explore practical approaches to delegation, workflow design, coaching, and creating a healthy team culture that supports high-quality work. You’ll gain tools to strengthen collaboration, streamline priorities, and communicate expectations that elevate everyone’s performance. Join us to build the leadership practices your team and district deserve.
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$295.00
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