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NSPRA Special Webinar | Trust on the Line: Ethical Communication When Credibility Matters Most
October 15, 2026
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Become a MemberNSPRA Special Webinar Series
Ethics in Action: Real Decisions in School Communication
Trust on the Line: Ethical Communication When Credibility Matters Most (Part 3 of the Ethics in Action Series)
When information is incomplete, emotions are high, and stakeholders want answers, communicators are often called upon to make some of their most visible and consequential decisions. In these moments, trust can be strengthened—or damaged—by what is communicated, how it is communicated, and what happens next. In this session, participants will explore realistic scenarios involving uncertainty, misinformation, competing expectations, and public scrutiny. Through practical examples and guided discussion, attendees will examine how to balance transparency, privacy, accuracy, and stakeholder needs while maintaining organizational credibility.
Presenter: Shawn McKillop, APR | Principal Consultant, YMCA Hamilton Burlington Brantford (Ontario)
APR renewal credit: 0.5 CEU
Agenda
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