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Content calendars should reduce stress, not create more of it. Yet many communication teams struggle to balance long-term planning with the daily realities of unexpected requests, breaking news, and shifting priorities. In this Mini Lab, participants will explore practical approaches to building content calendars that support proactive communication throughout the school year. Through live demonstrations and real-world examples, attendees will learn how to identify recurring communication needs, map content to key district events and initiatives, organize planning workflows, and create flexible systems that help reduce last-minute scrambling while keeping communication aligned and intentional.

Presenters: Tracy Panzer | Communications Specialist, Mechanicsburg Area School District (Pennsylvania)