AASA/NSPRA Leadership for Public Trust

Narrative Leadership Track

As public education becomes increasingly shaped by political tension, competing community expectations, and heightened scrutiny, leadership teams must be equipped to navigate complexity while maintaining focus, alignment, and trust. This track explores how leaders incorporate communication awareness into decision-making so that actions are understood, supported, and grounded in community context.

Session 1: Understanding and Owning the District Narrative (March 22, 2027 12 - 1:30 pm Eastern)

Every district operates within a narrative, whether intentionally shaped or not. These narratives influence how leadership decisions are received and whether stakeholders interpret actions with trust or skepticism. This session moves beyond responding to misinformation and instead focuses on how leadership teams create the conditions where clear, consistent understanding reduces the need for correction.

This session also focuses on helping leadership teams understand how their district is currently perceived and where gaps may exist between intention and community understanding.

Presenter: Moira O'Neil, Ph.D., vice president of research interpretation | Frameworks Institute (Washington, D.C.)

Pricing for a single virtual session: $299