Event Information

Module 5 Registration

NOTE: If you are registered for the full program, you do NOT need to register for individual modules. Register for modules ONLY if you are NOT registering for the full program, and are instead registering for select modules.

When school communicators and superintendents work together, magic can happen. That's why the National School Public Relations Association and AASA, the School Superintendents Association are proud to offer the highly-acclaimed Leadership in School Communication (LISC) program. 

Module Description: 

Addressing the alarming rates of absenteeism across all grades and schools has quickly risen to the top of priority lists in school districts across the country. In this module, hear how one district launched a successful attendance campaign that targeted kindergarten parents beginning in August 2023 and grades 1-12 beginning in September 2023, with a particular emphasis on secondary students and parents. This award-winning campaign includes a resource-driven website, an aggressive social media campaign, attendance-related videos, other videos that emphasized the importance of belonging and connection, resources for parents, plus coaching and a Communications Toolkit for school administrators and staff.

Speakers: Dr. Gustavo Balderas (AASA President), superintendent, and Shellie Bailey-Shah, public communications officer, Beaverton (Ore.) School District

Register using the teal button above.