Event Information

Module 6 Registration

NOTE: If you are registered for the full program, you do NOT need to register for individual modules. Register for modules ONLY if you are NOT registering for the full program, and are instead registering for select modules.

Module 6 will be presented as a Pre-Seminar Workshop at the NSPRA 2025 National Seminar in Washington, D.C. Once registration for NSPRA 2025 opens in January, registration for Module 6 as an individual session (if opting not to register for the full LISC program) will also open at https://www.nspra.org/National-Seminar.

When school communicators and superintendents work together, magic can happen. That's why the National School Public Relations Association and AASA, the School Superintendents Association are proud to offer the highly-acclaimed Leadership in School Communication (LISC) program. Module 6 of the program for 2025 takes place in-person at the NSPRA National Seminar in Washington, DC.

Module Description: Superintendents and communications professionals are responsible for being prepared for the unexpected. Strong communications plans can dismantle “traditional” misinformation, but what happens when generative AI is used to emulate district leadership or create fake district accounts? How do you address the media when you’re not well-versed in this technology? How do you share the innovative ways generative AI is being used in classrooms and departments?

Hear from districts who have faced this head on, and others who have developed a positive way to use generative AI in their communication efforts and classrooms. Participants will get hands-on media training from former reporters and practice the skill of bridging from a reporter’s question to your message. 

Speakers: Lesley Bruinton, APR, CEO and president, School Spirit PR (Ala.); Catherine Carbone Rogers, APR, communications consultant, Carbone Communications (Wash.) and executive director, WSPRA; and Dr. Leslie Torres-Rodriguez, superintendent, Hartford Public Schools (Conn.).

If you cannot attend in person, this module will be recorded.

Register using the teal button above.

NSPRA and AASA intend to take photographs and video of this event for use in NSPRA/AASA news and promotional material, in print, electronic and other media, including the NSPRA and/or AASA website. By registering for this event, I grant NSPRA and AASA the right to use any image, photograph, voice or likeness, without limitation, in its promotional materials and publicity efforts without compensation. All media become the property of NSPRA and AASA. Media may be displayed, distributed or used by NSPRA or AASA for any purpose.