School districts are facing a volatile and deeply emotional moment, and when fear rises in a community, it doesn’t stay “out there.” It collides with schools. It shows up in staff anxiety, family questions, student needs, board pressure, and misinformation that spreads faster than facts. In the middle of it all, school communicators are expected to respond in real time — with steadiness, credibility and care — even when circumstances are shifting by the hour. 

To meet this moment, NSPRA is hosting a 3-part BONUS K12PRChat Series designed to help members: process what’s happening (and how it’s impacting you and your team), find words that create calm and protect trust, and get coaching on real, urgent communication situations you’re navigating right now. Each session serves a different purpose, from community connection, to practical message tools, to scenario-based coaching. Attend one or attend all. Come as you are. 

PART III: Office Hours: Message Coaching for Real Scenarios

Bring your real communication situations — board pressure, community conflict, staff uncertainty, social media flare-ups, leader messages you’re trying to shape, and questions you’re getting from families and staff. We’ll offer rapid coaching, message troubleshooting, and language support you can adapt quickly. You’ll also benefit from hearing others’ questions and solutions in real time.

You’ll leave with:

• clearer next steps for current challenges
• editable language you can adapt for your district
• peer-sourced approaches that are working in the field

*These meetings will NOT be recorded and AI companions will not be admitted. They are designed for members to have meaningful conversations and ask key questions in a safe environment. Notes will be shared after the event.