The NSPRA Academy - Strategic Communications is a four-session track designed for veteran practitioners looking for deeper expertise in areas that are critical to success in managing communication. Participants can register for the entire program or individual modules based on their professional learning needs.

Centered around the four-step RPIE process, each session provides an in-depth look at a topic that revolves around issues, challenges and trends in school communication, while providing a comprehensive look at the communication landscape. 

The course is facilitated by Kenon Brown, Ph.D., Director, Institute for Communication and Information Research and Professor, Department of Advertising and Public Relations at the University of Alabama.

Module 4: Friday, April 10, 2026: Mastering Evaluation and Assessment – The Business of Strategic Communication

This session will examine strategic communication from a business context in order to more effectively evaluate and assess your organization. The session’s focus will be on understanding key dimensions in accounting, economics, finance, corporate reputation and business governance. Cohort members will apply analytical and critical thinking skills to critique and evaluate communication decisions from a business standpoint.

SINGLE MODULE OPTION

All modules will be recorded and shared with registrants. Sessions will be on Fridays from 12:00 - 4:00 p.m. ET. Participants will be enrolled in a learning management system with access to module objectives, course readings, module recordings, supporting materials and an in-session assignment to work on before or during facilitation.  

Program costs (modules are each 4 hours of learning):

All 4 modules* - $1000 for NSPRA members, $1500 for non-members

Per module - $325 for NSPRA members, $449 for non-members

*Full program registrants will receive a calendar invitation for the program with links to the Zoom sessions.