Mastering Planning: Building Your District's Brand Strategy

Single module registration

This session will revolve around planning and executing creatively-focused branding for your district, school, or organization. The session will focus on understanding how to determine your organization’s brand positioning, as well as choosing your priority audiences and building a strategy that best communicates your brand to them. While creating an effective creative brief will be the central focus of the planning process, the session’s content will explore the concepts that are central to strategic brand management.

• Use research insights to make stronger, evidence-based brand decisions.
• Shape a brand strategy that reflects your values and priorities.
• Focus your messaging by identifying and prioritizing key audiences.
• Draft and refine creative briefs that guide your team’s work.
• Strengthen brand consistency and equity over time.

Speakers:

• Kenon Brown, Ph.D., Director, Institute for Communication and Information Research and Professor, Department of Advertising and Public Relations at the University of Alabama
• Marisela Felix, Director Of Public Information, Sunnyside USD No. 12 (Ariz.)

Part of the Strategic Communications Track of NSPRA Academy. Register for this single module or for the full series.