Mastering Research – Gathering and Interpreting Data (Single Module Registration)
 

This module of NSPRA's Strategic Communications Academy will take an in-depth look into best practices for collecting data using quantitative, qualitative and analytical methodologies. The session will focus on providing effective, cost-efficient ways to conduct research that will help school communication professionals find meaningful insights to guide their strategic planning. The content will help explore how to conduct better surveys, focus groups and other methodologies, how to conduct meaningful social media research, and how to better analyze, interpret and present findings.

Module-Level Learning Objectives:

• Apply complex quantitative and qualitative research methods to support data-driven decision-making.
• Design customized, context-specific research instruments (e.g., questionnaires, interview guides) that yield actionable insights for organizational strategy.
• Interpret social media and digital analytics to assess audience awareness, perception and behavior.
• Synthesize multiple data sources to develop insights that align with institutional goals and long-term planning.
• Translate research findings into compelling, executive-level narratives for internal and external stakeholders.

Pricing:

• $325 for NSPRA Members

• $449 for Non-Members

Click the teal Registration button above to register.

See additional registration options (full track or additional a la crate module selections) here.