The Strategic Communications track of NSPRA Academy is a four-session track designed for mid-career and veteran practitioners looking for deeper expertise in areas that are critical to success in managing communication. Participants can register for the entire program or individual modules based on their professional learning needs.

Centered around the four-step RPIE process, each session provides an in-depth look at a topic that revolves around issues, challenges and trends in school communication, while providing a comprehensive look at the communication landscape. 

The course is facilitated by Kenon Brown, Ph.D., Director, Institute for Communication and Information Research and Professor, Department of Advertising and Public Relations at the University of Alabama.

Module 1: Friday, October 10, 2025: Mastering Research – Gathering and Interpreting Data for Meaningful Insights

Module 2: Friday, November 21, 2025: Mastering Planning – Building Your School’s Brand Strategy

Module 3: Friday, February 27, 2026: Mastering Implementation – Choosing the Right Communication Channels

Module 4: Friday, April 10, 2026: Mastering Evaluation and Assessment – The Business of Strategic Communication

All modules will be recorded and shared with registrants. Sessions will be held on Fridays from 12-4 p.m. ET. Participants will be enrolled in a learning management system with access to module objectives, course readings, module recordings, supporting materials and an in-session assignment to work on before or during facilitation.  

PROGRAM COSTS (modules are each 4 hours of learning):

Full Track (all 4 modules):* $1000 for NSPRA members, $1500 for non-members (use the teal register button at the top to complete registration)

Per module: $325 for NSPRA members, $449 for non-members (click here to register for individual modules)

*Full program registrants will receive a calendar invitation for the program with links to the Zoom sessions.