NSPRA Academy: Small District Superintendents

Module 3: Internal Communications: Connecting Your Staff, Unifying Your Schools

Great external communication starts from within. In small and rural school districts, your staff—from teachers and administrators to support personnel and bus drivers—are your most powerful communication assets and, often, your most overlooked audience. This module will dive deep into the critical role of internal communications in building a cohesive, informed, and highly engaged team that champions your district's mission. We'll explore how to transform every staff member into an effective ambassador for your schools. You'll learn strategies for setting clear communication expectations, empowering staff with the right information, and creating consistent feedback loops. We'll also examine the practical tools and training that can elevate your internal communication practices, ensuring everyone is on the same page and actively contributing to a positive district narrative. Get ready to unlock the power of your internal team and strengthen your district from the inside out.

Presenters:
Mitch Roush, Director of Communications & Marketing, Grand Island Public Schools (Neb.)
Melissa McConnell, Manager of Professional Development and Member Engagement, NSPRA