NSPRA Academy: Small District Superintendents 

Elevate Your District's Voice

Are you a superintendent leading a small school district without a dedicated communications team?

Do you grapple with effectively shaping your district's narrative, ensuring messages reach the right audiences on the best platforms, and strategically evaluating your communication efforts? Do you struggle to clearly convey complex information or find time for effective communication amid your demanding schedule? Do you want to confidently lead communications, especially when navigating a crisis?

If these challenges resonate, the National School Public Relations Association's Academy for Small District Superintendents is designed specifically for you!

This comprehensive program empowers you to:

• Gain a comprehensive understanding of communications in a small district setting, from strategy to daily operations.
• Master internal communication strategies to unify staff and connect your entire school community.
• Develop robust strategies for combating misinformation, protecting your district's reputation and building trust.
• Build a resilient crisis communication toolkit, enabling confident and effective response during emergencies.
• Navigate crucial board relationships through effective communication, fostering collaboration and alignment.
• Discover innovative ways to expand your communication capacity, even without dedicated staff.
• Leverage communications to earn vital community support for ballot initiatives and district success.
• Master essential communication platforms and tools, equipping you with a practical toolkit for daily use.

Program dates & topics: (all modules are virtual and are on Tuesdays from 12 pm - 2 pm EST)

October 21 - Internal Communications - Connecting Staff, Unifying Schools

November 18 - Misinformation: Overcoming False Information in Small Districts

December 9 - Communications - The Big Picture in Small Districts

January 27 - Crisis Ready Communications: Building a Toolkit and Trust

February 24 - Board Communications: Navigating Small District Relationships

March 31 - Creative Comms Support: Expanding Capacity in Small Districts

April 28 - Comms & the Ballot Box: Earning Community Support for Success

May 19 - Your Communication Toolkit: Mastering Essential Platforms

Invest in your leadership and your district's success with flexible learning options:

• Comprehensive Bundle - Full Academy*

  • $1500 for NSPRA Members

  • $2000 for Non-Members

• In-Depth Learning Bundle - 4 modules of your choosing

  • $850 for NSPRA Members

  • $1200 for Non-Members

• Knowledge Builder Bundle - 3 modules of your choosing

  • $700 for NSPRA Members

  • $975 for Non-Members

• Core Essentials Bundle - 2 modules of your choosing

  • $500 for NSPRA Members

  • $700 for Non-Members

• Skill Spotlight - Single module of your choosing

  • $299 for NSPRA Members

  • $425 for Non-Members

Join the NSPRA Small District Superintendents Academy and take control of your district's narrative, no matter your team size!

*Full program registrants will receive a calendar invitation for the series.