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NSPRA Academy - New Professionals | Module 6: Media Relations & Crisis Preparedness
March 17, 2027
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Become a MemberMedia Relations and Crisis Preparedness
Single module registration of the New Professionals Track of NSPRA Academy
This module will equip participants with essential skills for reputation management and high-stakes situations. It will focus on building proactive relationships with local media, mastering effective media inquiry handling and interview skills, and developing a comprehensive crisis communication plan and toolkit for effective response. Participants will learn both the strategic "why" and the practical "how" behind managing media and preparing for the unexpected.
Speakers:
- Melissa McConnell, Manager of Professional Development and Member Engagement, NSPRA
- Katy Bergen, Executive Director of Public Relations, Lee's Summit R-7 Schools (Mo.)
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Agenda
Speakers
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