Branding, Marketing and Digital Presence

Single module registration of the New Professionals Track of NSPRA Academy

A school district's brand is much more than a logo, mascot, or tagline—it's the sum of the experiences, perceptions, and expectations that shape how students, families, staff, and community members view the organization. In today's environment, branding and marketing play an increasingly important role in supporting district goals related to enrollment, recruitment, engagement, and public trust.

This module will help participants understand the distinctions between branding, marketing, and digital presence while exploring how each contributes to a district's overall communication strategy. Through real-world examples, practical tools, and guided discussion, participants will learn how to assess their district's current brand identity, strengthen message consistency, and support strategic priorities through intentional storytelling and marketing efforts.

Participants will also explore the role of style guides, brand standards, and digital platforms in creating a cohesive and recognizable district presence.

Speakers:

Melissa McConnell, Manager of Professional Development and Member Engagement, NSPRA

Melissa Smith, Assistant Director, Communications & Learning Solutions, Chester County Intermediate Unit (Pa.)

SINGLE MODULE PURCHASE 

To register for a bundle of modules or the entire program, please return to the main Academy page.

Invest in your professional growth and your district's success with flexible learning options:

• Comprehensive Bundle - Full Academy
  • $1500 for NSPRA Members
  • $2000 for Non-Members
• In-Depth Learning Bundle - 4 modules of your choosing
  • $850 for NSPRA Members
  • $1200 for Non-Members
• Knowledge Builder Bundle - 3 modules of your choosing
  • $700 for NSPRA Members
  • $975 for Non-Members
• Core Essentials Bundle - 2 modules of your choosing
  • $500 for NSPRA Members
  • $700 for Non-Members
• Skill Spotlight - Single module of your choosing
  • $299 for NSPRA Members
  • $425 for Non-Members

Join the NSPRA Academy today!