PR Essentials: Tools, Tips & Takeaways

Module Overview:

In this fast-paced, high-energy session, participants will hear from a series of expert school PR practitioners sharing tactical, actionable tips on critical skill areas. Instead of rotating breakout rooms, all presentations will occur in the main Zoom room, recorded for later reference. Each presenter will offer a 10–15 minute spotlight segment on their topic, highlighting must-know insights, key tools, and advice for new pros.

After the presentations, time will be reserved for a facilitated peer discussion and capstone support.

Module-Level Learning Objectives:

By the end of this module, participants will be able to:

• Connect with seasoned school PR professionals and peers to explore real-world strategies.
• Identify their own strengths and areas for growth in key tactical areas, including media relations, visual storytelling, social media, graphic design, and website management.
• Collect practical tips, tools, and resources to apply immediately in their daily work.
• Take first steps toward building a personalized professional growth plan.

Speakers: 

Melissa McConnell, Manager of Professional Development and Member Engagement, NSPRA

Miranda Lopez, Communication Specialist, Fountain-Fort Carson School District 8 (Colo.)

Dave Nielsen, Content Marketing Specialist & Webmaster, Hurst-Euless-Bedford ISD (Texas)

Chad Oliver, Chief Communication Officer, Collier County Public Schools  (Fla.)

Ali Wade, Communications Graphic Specialist, Columbus City Schools (Ohio)

Raven Walker, Digital/Social Media Specialist, Guilford County Schools (N.C.)

SINGLE MODULE PURCHASE 

To register for a bundle of modules or the entire program, please return to the main Academy page.

Invest in your professional growth and your district's success with flexible learning options:

• Comprehensive Bundle - Full Academy
  • $1500 for NSPRA Members
  • $2000 for Non-Members
• In-Depth Learning Bundle - 4 modules of your choosing
  • $850 for NSPRA Members
  • $1200 for Non-Members
• Knowledge Builder Bundle - 3 modules of your choosing
  • $700 for NSPRA Members
  • $975 for Non-Members
• Core Essentials Bundle - 2 modules of your choosing
  • $500 for NSPRA Members
  • $700 for Non-Members
• Skill Spotlight - Single module of your choosing
  • $299 for NSPRA Members
  • $425 for Non-Members

Join the NSPRA Academy today!