Branding, Marketing & Digital Presence

Module Overview:

This module will assist participants in understanding the difference between brands, logos, mission statements, and other assets that identify their districts. Marketing is now a critical piece of any district’s strategic plan, and participants will learn both the strategic thinking and the practical tactics to confidently assist district leaders in shaping the district's identity, developing consistent branding, creating impactful marketing campaigns, and leveraging digital platforms, including strategic social media management. This session directly addresses external perception and modern communication channels.

Module-Level Learning Objectives:

Upon completion of this module, participants will be able to:

• Understand the importance of brand identity for a school district.
• Review their district brands, logos, and mascots, as well as the history behind them.
• Discover the role marketing plays in an overall communication strategy.
• Identify key strategies for leveraging digital platforms and social media for district branding and marketing.
• Review and/or create a district style guide.

Speakers: 

Melissa McConnell, Manager of Professional Development and Member Engagement, NSPRA

Melissa Smith, Assistant Director, Communications & Learning Solutions, Chester County Intermediate Unit (Pa.)

SINGLE MODULE PURCHASE 

To register for a bundle of modules or the entire program, please return to the main Academy page.

Invest in your professional growth and your district's success with flexible learning options:

• Comprehensive Bundle - Full Academy
  • $1500 for NSPRA Members
  • $2000 for Non-Members
• In-Depth Learning Bundle - 4 modules of your choosing
  • $850 for NSPRA Members
  • $1200 for Non-Members
• Knowledge Builder Bundle - 3 modules of your choosing
  • $700 for NSPRA Members
  • $975 for Non-Members
• Core Essentials Bundle - 2 modules of your choosing
  • $500 for NSPRA Members
  • $700 for Non-Members
• Skill Spotlight - Single module of your choosing
  • $299 for NSPRA Members
  • $425 for Non-Members

Join the NSPRA Academy today!