The 4 Rs: Research, Reference, Review, and Relationships – Building Your Foundation

Module Overview:

Stepping into the world of school communications requires more than just communication skills; it demands a deep understanding of the unique educational environment. This module introduces new professionals to "The 4 Rs" – Research, Reference, Review, and Relationships – as fundamental pillars for success. You'll learn practical strategies to research your district's history, culture, and key stakeholders, understand crucial educational vocabulary and processes, and identify both assets and challenges within your organization. This session will equip you with the essential tools and strategies for a strong start in school communications.

Module-Level Learning Objectives:

Upon completion of this module, participants will be able to:

• Apply effective research methods to gain a deep understanding of their school district's unique context, including its culture, history, assets, and potential challenges.
• Acquire foundational knowledge of key educational vocabulary, processes, and governance structures critical for effective school communications.
• Curate a personalized collection of go-to resources and begin building a professional network to support ongoing learning and problem-solving.

Speakers: 

Melissa McConnell, Manager of Professional Development and Member Engagement, NSPRA

Sharie Johnson, Communications Specialist, Jackson Public Schools (Miss.)

Mitchell Roush, Director of Communications & Marketing, Grand Island Public Schools (Neb.)

Matt Sharp, Public Relations Director, Southern Boone County R-1 School District (Mo.)

Adelle Wellens, Communications Officer, Duluth Public Schools (Minn.)

SINGLE MODULE PURCHASE 

Invest in your professional growth and your district's success with flexible learning options:

• Comprehensive Bundle - Full Academy
  • $1500 for NSPRA Members
  • $2000 for Non-Members
• In-Depth Learning Bundle - 4 modules of your choosing
  • $850 for NSPRA Members
  • $1200 for Non-Members
• Knowledge Builder Bundle - 3 modules of your choosing
  • $700 for NSPRA Members
  • $975 for Non-Members
• Core Essentials Bundle - 2 modules of your choosing
  • $500 for NSPRA Members
  • $700 for Non-Members
• Skill Spotlight - Single module of your choosing
  • $299 for NSPRA Members
  • $425 for Non-Members

Join the NSPRA Academy today!