At a time when trust in public education is fragile and expectations for transparency, access, and partnership are higher than ever, strengthening relationships with families and community partners is essential to building/rebuilding trust, supporting student success, and advancing district priorities. This three-part academy helps communications professionals and/or FACE staff align their work through clear systems, integrated strategies, and authentic engagement practices. Participants will explore how engagement and communications reinforce each other, learn approaches that work in both large and small districts, and leave with practical tools to build sustainable, districtwide partnerships.

Module 1: Thursday, Mar. 26, 2026 (12 - 2 p.m. ET, Virtual): Defining the Work: What Family & Community Engagement Really Is (and Isn’t)

Build a shared understanding of what family and community engagement truly is and isn’t. This session establishes common language across communications and FACE roles, explores current national trust and engagement trends, and helps participants map their district’s engagement ecosystem. Whether you’re a seasoned PR pro, new to the field, or focused solely on FACE work, this foundation sets the stage for deeper collaboration.

Guest Facilitator: Jessica Hull, Executive Director of Communication and Community Engagement, Roseville City School District (Calif.)