Ty Beaver - 35 Under 35 Class of 2018-19

35 Under 35 Class of 2018-19
Ty is one of 35 professionals, age 35 and under, who is part of the Class of 2018-19. These 35 individuals are emerging leaders who are making a difference in school public relations.

Ty Beaver
Richland School District
Richland, WA

What does leadership mean to you?
Leadership means starting a conversation and making that conversation into action.

What was the most fulfilling professional moment you have experienced?
As far as school communications goes, my most fulfilling professional moment was when a social media post I crafted went viral, earning thousands of reactions, comments and shares. It was a simple story of kindness and it was great to see something involving education and serving students resonate with so many people.

What are the most challenging and/or rewarding part about working in school PR?
The most challenging part is sometimes needing to convince educators that what they are doing in their classroom is worth celebrating. Sometimes folks get so used to their day-to-day and/or are so humble they don’t recognize how innovative and inspiring they are. That leads to the most rewarding part of the job, though, getting to share powerful stories about the work going on in schools.

What’s your favorite work app and personal app?
Thank goodness for iCalendar; I would never be able to keep up with all the meetings, presentations, interviews and other events I need to attend to without it. And Instagram gives me a great dose of color and inspiration when I need it.

What book has inspired you professionally?
Robert S. Boynton’s “The New New Journalism.” It’s all about how folks have committed themselves to telling stories.
How has NSPRA and your state chapter guided you along the way?
NSPRA and WSPRA have introduced me to other great school communicators who have given me insight and guidance on everything I do. It’s great to have access to such an invested professional community.

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally?
I helped with a campaign centered around kindness with the communications team in my last district. “Kennewick Kindness” provided a great platform to engage our community and share great stories not only in our schools but outside of them.

What emerging trends in school public relations get you excited?
I love that we have so much more power to tell our stories directly to our communities. All the advancements in digital communications has given us an opportunity to show how truly invested we are in our communities.