Tiffany Veno-35 Under 35

35 Under 35 Class of 2018-19
Tiffany is one of 35 professionals, age 35 and under, who is part of the Class of 2018-19. These 35 individuals are emerging leaders who are making a difference in school public relations.

Tiffany Veno
Garland (Texas) ISD

What does leadership mean to you? 
First and foremost, leadership means fostering the talents of my coworkers. It also means setting an example of the high expectations I wish to see. Lastly, leadership means creating an environment filled with teamwork, trust and support.

What was the most fulfilling professional moment you have experienced? 
One of the most fulfilling professional moments I have experienced was passing the largest bond election in my district’s history. After spending several months communicating in every way we could think—from stickers to yard signs to mail outs to dozens of meetings—Garland ISD passed a $455.5 million referendum with 62-percent of the vote. To feel the support of our stakeholders was extremely gratifying, and it reinforced my commitment to keeping them informed.
Two other fulfilling moments happened at NSPRA and TSPRA conferences when Garland ISD won the highest awards given—a Gold Medallion and Platinum Award. These moments not only signified the hard work, dedication and skill of the team that I am blessed to work with, but they also represented the true connection with our community that made those campaigns successful.

What are the most challenging and/or rewarding part about working in school PR? 
As a former television news producer, I see my role in school PR as a reporter for the school district. I strive to shine a light on the amazing accomplishments of students and staff, giving them the recognition they deserve. When I see a sense of pride in someone after being featured on the district website, by the Board of Trustees or in the local news, I find it very rewarding. 
As for the most challenging aspect of school PR, I just want everyone in our community, state and nation to know the success of Garland ISD. We provide an exceptional education with unrivaled opportunities for students, and we truly build future leaders through a focus on college and career readiness.

What’s your favorite work app and personal app?
The G Suite (Google Docs, Google Slides, Google Drive, etc.) is my favorite work app because it promotes collaboration. Every student and staff member has access, and we use it to regularly complete projects that cross departments, campuses and the district. 
Because there are always several balls in the air both professionally and personally, my favorite personal app is a project management tool called Smartsheet. It allows me to stay organized and on top of everything with to-do lists, completion charts and more. 

How has NSPRA and your state chapter guided you along the way? 
NSPRA and TSPRA have proved invaluable throughout my years in school PR with relationship-building as perhaps the biggest benefit. Annual conferences and other events allow me to continuously build a network of contacts that I can call on for answers, advice and unending resources. I also enjoy the weekly newsletters I receive, which are full of important information, new ideas and best practices. Thank you to both NSPRA and TSPRA for supporting your members so well!

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally? 
We’ve launched a #ChooseGarlandISD campaign that I really enjoy. With a purpose of ensuring the public knows that Garland ISD is the best educational option, we regularly share information, images and video about what makes our district great. But, we are not the only ones using this hashtag. Our staff and community members have adopted it as a way to showcase why they are proud to work and live in GISD.

What emerging trends in school public relations get you excited?
While the increasing need for public school districts to market themselves seems challenging at times, I find the trend of individual schools becoming their own marketers to be very exciting. I look forward to helping our campuses truly understand and connect with stakeholders through messaging that highlights their unique offerings. 
I also find the trend of identifying and utilizing social media ambassadors to be very exciting as well. We know the power of an opinion when it belongs to someone’s friend or family member, and we hope to capitalize on that to spread the good news about Garland ISD.