Keynote Speakers: General Sessions and Superintendents’ Luncheon Session

Crossroad for Innovation and Transformation NSPRA 2022 National Seminar logo

Discover innovations to transform your school public relations practice with the inspirational words of Duncan Wardle and Greg Bell during the NSPRA 2022 National Seminar General Sessions. On Monday and Tuesday mornings of the National Seminar, these General Sessions will provide an opportunity for attendees to start a full day of professional development with the motivational words of major national speakers.

On Monday afternoon, the Superintendents' Luncheon Session is open exclusively by invitation for Seminar attendees who are superintendents, assistant superintendents or school board members. This year's luncheon keynoter, Dr. Laura Murillo, will offer leadership lessons with a focus on the value of every voice in a school system.


General Session: Monday, July 18, at 9:30 a.m. CT

Duncan WardleDuncan Wardle

Ignite a Culture of Innovation and Creativity

How will we compete in the fourth industrial revolution? By disrupting industry norms to innovate, versus simply iterating to achieve our quarterly results. Innovation is no longer a trendy buzz word, for many legacy brands it's a matter of survival. So how do we embed a culture of innovation across an entire organization when we’ve all been told for so long that we're not creative and we don't think we’re capable of innovating?

My purpose is that I believe everyone is creative and can innovate, and I'm on a mission to prove it. They just need a little help: A tool kit made-up of a series of Creative Behaviors and Innovation Tools that makes innovation easy, creativity tangible and the process fun. With this keynote you will learn some of the tools and behaviors I have developed leaning in on my experience as the head of innovation and creativity at Disney.

About the Speaker: As head of innovation and creativity at Disney, Duncan Wardle helped teams at Disney Parks, Lucasfilm, Marvel, Pixar, Imagineering and Animation to innovate, creating magical new storylines and amazing experiences for consumers around the globe. He now brings his Disney experience to audiences around the world, delivering a series of keynotes, masterclasses, and ideation forums that help people capture unlikely connections, leading to both disruptive thinking and revolutionary ideas. Wardle is a multiple TEDx speaker and has been featured in many publications, including Fast Company, Forbes, INC., and more. He teaches Innovation and Creativity Masterclasses at Yale University, UNC and U.F. He also holds the American Citizen Award presented at the White House, an Hons. MBA and Hons. Doctorate from Edinburgh University and the Duke of Edinburgh Award, presented by her majesty, Queen Elizabeth.

Open to all in-person and virtual Seminar attendees registered to attend on Monday, July 18.


General Session: Tuesday, July 19, at 9:30 a.m. CT

Greg BellGreg Bell

What’s Going Well?: The Question that Changes Everything

Based on his popular new book, What’s Going Well?, Greg Bell takes attendees on a journey to the frontiers of neuroscience and positive psychology and reveals engaging activities that change our physical wiring for the better. Through this entertaining and interactive session, Greg shows how consistently focusing on the good in our lives can positively impact our mindset, success and overall well-being, and he shares how to start building the habit here and now.

More than just a motivational speaker, Greg Bell is a thought leader, business consultant and leadership seminar trainer. His popular books—Water The Bamboo®:Unleashing the Potential of Teams and Individuals and What's Going Well? The Question That Changes Everything—have inspired an array of organizations, from Fortune 500 companies like Nike, Disney, Manpower Group, Kaiser Permanente and Comcast, to athletic teams like the Portland Trailblazers, Oregon Ducks Football, and the Gonzaga Bulldogs Basketball.

As an innovator and keen observer of highly successful leaders and teams, Greg has learned that the key to success is having the courage to use the skills you already have to achieve a result greater than you previously imagined. Inspiring and energizing audiences with his engaging storytelling, Greg shares his knowledge with excitement and passion. His ability to masterfully blend insight and encouragement with just the right dose of reality makes him the consistently top-rated keynote speaker at major conferences. A certified speaking professional (the highest earned designation from the National Speakers Association), Greg influences thousands of individuals and entrepreneurs each year with his innate ability to connect personally with audience members.

Greg holds political science and law degrees from the University of Oregon and currently serves on the UO Foundation Board of Trustees. He is also the force behind Coaches vs. Cancer - a campaign for the American Cancer Society that has raised over $100 million for cancer research. In addition to his corporate leadership experience, Bell is a TEDx Talk alum and serves on the advisory board for the Portland TEDx conference series.

Open to all in-person and virtual Seminar attendees registered to attend on Tuesday, July 19.


Superintendents' Luncheon Session: Monday, July 18, at 11:30 a.m. CT

Dr. Laura MurilloDr. Laura Murillo

Lead in Life: People. Passion. Persistence

A high-energy, results-focused change agent in the diversity, equity and inclusion (DEI) space, Dr. Laura Murillo sees a situation not for what it is, but for what it can be. Using her lived experiences as the daughter of immigrants, a woman, an executive, a media producer and host, she guides organizations to adopt a genuine culture of DEI. Her presentation, based on her book of the same title, will illustrate why everyone in a school system has value and a voice that must be heard. As president and CEO of the award-winning Houston Hispanic Chamber of Commerce, she also will share how to build collaborative, sustainable partnerships with the business community that can help school system leaders succeed in a DEI era.

Open by invitation only to superintendents, assistant superintendents and school board members registered to attend the Seminar in person on Monday, July 18.