NSPRA National Seminar: General Sessions

Keynote Speakers to Spark Your Storytelling Skills 

Reenergize your storytelling skills and find inspiration for the new school year during the 2019 NSPRA National Seminar General Sessions featuring award-winning columnist Kindra Hall and award-winning journalist Michele Norris. Each General Session will kick off a day of learning and sharing that is sure to spark your ideas for creative, innovative and effective school communications all year long. 


Kindra HallKindra Hall
President and Chief Strategy Officer at Steller Collective

Storytelling Sparks Messaging Success

Monday, July 15, 2019
9:30 a.m. - First General Session

Kindra Hall is an award-winning columnist, author and national champion storyteller. She is also the president and chief strategy officer at Steller Collective, a marketing agency focused on the strategic application of storytelling to today’s communication challenges. She frequently works with innovative brands to use the irresistible power of storytelling to capture attention and connect in a distracted marketplace. Her insights are shared in a weekly column at Inc.com and have been featured in SUCCESS Magazine, Entrepreneur.com and behind the scenes in New York Times best selling books.

Hall has been a National Champion storyteller, member of the Board of Directors of the National Storytelling Network and has her master’s degree in communications, where she conducted original research in the role that storytelling plays in defining and revealing culture. 

As a former director of marketing and vice president of sales, Hall has discovered the most effective method for capturing attention and increasing revenue—great storytelling.


Michele NorrisMichele Norris
Executive Director, The Bridge - The Aspen Institute

Change Agent: Building Bridges for Connectivity and Inclusion

Tuesday, July 16, 2019
9:30 a.m. - Second General Session

Michele Norris is a Peabody Award-winning journalist, founder of The Race Card Project and executive director of The Bridge, The Aspen Institute’s new program on race, identity, connectivity and inclusion. Through her work, she sparks important dialogue on current events, social issues and the power to make change as she adeptly breaks down commonly-held beliefs and attitudes on race, diversity and bias.

For more than a decade, Norris served as a host of NPR's All Things Considered. She has also produced in-depth profiles, interviews and series for NPR News programs as well as special reports for National Geographic, Time Magazine, ABC News and Lifetime Television.

Norris created The Race Card Project, an initiative to foster a wider conversation about race in America, after the publication of her family memoir, The Grace of Silence. In 2014, Norris earned a Peabody award and the Distinguished Dialogue Award for her work on the Race Card Project.

Before joining NPR in 2002, Norris spent almost 10 years as a reporter for ABC News in the Washington Bureau. She has also worked as a staff writer for The Washington Post, Chicago Tribune and The Los Angeles Times. In 2009, she was named "Journalist of the Year" by the National Association of Black Journalists.