Sponsorship and Exhibitor Opportunities (In Person)

NSPRA 2021 New Orleans logo and cityscape

The NSPRA National Seminar provides a valuable opportunity to get your message front and center with school communication leaders, who are critical influencers and decision-makers on vendor selection for communication-related products and services for their schools, districts and agencies. This opportunity will ensure your company reaches your target audience and meets your bottom-line objectives. You’ll receive exposure to NSPRA’s members and customers through website placement, in-person recognitions and exhibit space at the in-person Seminar at the Sheraton New Orleans Hotel in Louisiana. 

Sponsors and exhibitors can now book opportunities on this online Exhibitor Service Center. Any questions about opportunities may be directed to the Seminar manager, Kristina Ottomanelli, at kottomanelli@nspra.org. 

NOTE: Thinking about sponsoring/exhibiting at the virtual Seminar, too? View the Sponsorship and Exhibitor Opportunities (Virtual).

Reasons to Exhibit 

  • Meet face-to-face with current and prospective customers. 
  • Access the leading experts in school PR/communications.  
  • Build your reputation as a leader in the field.  
  • Gain visibility of and build strength in your brand.

Available Sponsorship Opportunities

Gold Sponsorship — $12,000 - SOLD OUT!

Showcase your company in-person and virtually as a Gold Sponsor. Sponsorship includes: 

  • (3) full Seminar registrations
  • (1) 6ft. table in the in-person Marketplace
  • (1) Elite virtual booth in virtual Marketplace
  • (1) In-person Corporate Showcase session
  • (1) pre-recorded Corporate Showcase session for virtual event 
  • (1) piece of marketing collateral in the Seminar registration packet
  • (1) full-page B&W ad in the program book
  • Logo/company name listed wherever the sponsorship is mentioned and on Seminar signage
  • One-time use of the pre-seminar and post-seminar participant mailing list
  • Listing on the NSPRA website as a Gold Sponsor through August 31, 2021

Limited to 6 sponsors.

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Silver Sponsorship — $8,000

Showcase your company in-person and virtually as a Silver Sponsor. Sponsorship includes: 

  • (2) full Seminar registrations
  • (1) 6ft. table in the in-person Marketplace
  • (1) Premium virtual booth in the virtual Marketplace
  • (1) piece of marketing collateral in the Seminar registration packet
  • (1) full-page B&W ad in the program book
  • Logo/company name listed wherever the sponsorship is mentioned and on Seminar signage
  • One-time use of the pre-seminar and post-seminar participant mailing list
  • Listing on the NSPRA website as a Silver Sponsor through August 31, 2021

A limited number is available.

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Bronze Sponsorship — $6,000

Showcase your company in-person and virtually as a Bronze Sponsor. Sponsorship includes: 

  • (1) full Seminar registration
  • (1) 6ft. table in the in-person Marketplace
  • (1) Standard virtual booth in the Virtual Marketplace
  • (1) piece of marketing collateral in the Seminar registration packet
  • (1) half- page  B&W ad in the program book
  • Logo/company name listed wherever the sponsorship is mentioned and on Seminar signage
  • One-time use of the pre-seminar and post-seminar participant mailing list
  • Listing on the NSPRA website as a Silver Sponsor through August 31, 2021

A limited number is available.

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Marketplace Booth Exhibitor — $1,200

Showcase your company in the in-person and virtual Marketplace. Exhibit includes:
  • (1) 6 ft table at the in-person Marketplace
  • (1) In-person Marketplace registration and (1) virtual registration 
  • (1) standard virtual booth in the virtual Marketplace (opportunities available to upgrade)
  • Listing on the NSPRA website as a sponsor through August 31, 2021

A limited number is available.

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Opening Reception Sponsorship — SOLD!

Welcome attendees to New Orleans during our 90-minute Opening Reception on Sunday. Open to all registrants, this event is a great way for attendees to reconnect and network. Sponsorship includes:

  • (1) full Seminar registration 
  • Logo/company name listed wherever the sponsorship is mentioned and on Seminar signage
  • Introduction of the sponsor by NSPRA president for brief welcome remarks 
  • Giveaway opportunity 
  • Evening entertainment 
  • One-time use of the Seminar attendee list
  • Listing on the NSPRA website through August 31, 2021

 

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Monday General Session Sponsorship, NEW! — $8,500

This sponsorship provides a great opportunity for brand awareness with a dedicated, in-person audience. The Monday General Session will also be live-streamed to our virtual audience. Sponsorship includes:

  • (1) full Seminar registration
  • Acknowledgment by NSPRA executive director in opening remarks 
  • Opportunity to play a pre-approved 30-second video prior to the keynote presentation 
  • VIP reserved seating for up to 10 guests at the front of the room (guests selected by sponsor) 
  • Meet/greet photo op with General Session speaker for up to 10 guests (guests selected by sponsor)
  • Opportunity to distribute marketing collateral to General Session attendees (pre-approval by NSPRA and production covered by sponsor)
  • Logo/company name listed wherever the sponsorship is mentioned and on Seminar signage
  • One-time use of the Seminar attendee list
  • Listing on the NSPRA website through August 31, 2021

Limited to 1 sponsor.

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Tuesday General Session Sponsorship, NEW! — $8,500

This sponsorship provides a great opportunity for brand awareness with a dedicated, in-person audience. The Tuesday General Session will also be live-streamed to our virtual audience. Sponsorship includes:

  • (1) full Seminar registration
  • Acknowledgment by the NSPRA executive director in opening remarks 
  • Opportunity to submit a 30-second video for play during the General Session and prior to the keynote, upon content approval by NSPRA 
  • VIP reserved seating for up to 10 guests at the front of the room (guests selected by sponsor) 
  • Meet/greet photo op for up to 10 guests (guests selected by sponsor) 
  • Opportunity to distribute marketing collateral to General Session attendees (pre-approval by NSPRA and production covered by sponsor)
  • Logo/company name listed wherever the sponsorship is mentioned and on Seminar signage
  • One-time use of the Seminar attendee list
  • Listing on the NSPRA website through August 31, 2021

Limited to 1 sponsor.

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NSPRA President Installation and Gold Medallion Awards Ceremony Luncheon Sponsorship, NEW! — $6,500

NSPRA will install its next president and celebrate the winners of its top national award during a new luncheon ceremony open to all in-person Seminar attendees. This will be a premier event and a fitting finale to four days of networking and learning. Sponsorship includes:

  • Acknowledgment by the NSPRA executive director in opening remarks
  • Opportunity to distribute branded giveaways on luncheon tables
  • Opportunity to submit a 30-second video for play during the Ceremony Luncheon and prior to the awarding of Gold Medallions, upon content approval by NSPRA
  • (2) complimentary lunches for sponsor 
  • (1) VIP table to invite registered guests 
  • Logo/company name listed wherever the sponsorship is mentioned and on Seminar signage
  • One-time use of the Seminar attendee list
  • Listing on the NSPRA website through August 31, 2021

Limited to 1 sponsor.

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Barry Gaskins Mentor Legacy Award Sponsorship, NEW! — $5,000

The Barry Gaskins Mentor Legacy Award recognizes a practicing school public relations professional for outstanding efforts in mentoring colleagues new to school PR, providing counsel and advice on job success, and assisting colleagues in their professional development by creating or offering programs and activities designed to improve PR skills and knowledge. Sponsorship of the award includes:

  • Acknowledgment during a General Session awards presentation
  • Opportunity for an executive to present the award to the recipient
  • Logo/company name listing wherever sponsorship is mentioned
  • Listing on the NSPRA website through August 31, 2021

Limited to 1 sponsor.

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#K12PRChat Tweetup Sponsorship — $5,000

Sponsor an IRL opportunity for #schoolpr participants in the highly popular Twitter #K12PRChat to connect offline! The Tweetup will include spirited award presentations, live-tweeting, light refreshments, and an outstanding networking opportunity. Sponsorship includes:

  • Acknowledgment by an NSPRA vice president in opening remarks
  • Opportunity for an executive to make brief welcome remarks
  • Logo/company name listing wherever sponsorship is mentioned
  • Listing on the NSPRA website through August 31, 2021

Limited to 1 sponsor.

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Celebrating Equity Through Inclusion Mixer Sponsorship — $5,000

This highly popular social mixer is open to all in-person Seminar attendees, who dance, talk and network while celebrating equity, diversity and inclusion. The event attracts guests representing a variety of races and ethnicities. Sponsorship includes:

  • Acknowledgment by an NSPRA vice president in opening remarks
  • Opportunity for an executive to make brief welcome remarks 
  • Logo/company name listing wherever the sponsorship is listed
  • Listing on the NSPRA website through August 31, 2021

Limited to 1 sponsor.

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Superintendents' Luncheon Sponsorship — $6,500 - SOLD!

Sponsor an exclusive luncheon for superintendents featuring a special guest speaker. Sponsorship includes:

  • Acknowledgment by the NSPRA executive director in opening remarks
  • Opportunity for an executive to make brief welcome remarks 
  • Logo/company name listing wherever the sponsorship is listed
  • One-time use of the luncheon participant list
  • Listing on the NSPRA website through August 31, 2021

Limited to 1 sponsor.

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35 Under 35 Cocktail Reception Sponsorship, NEW! — $5,000

Sponsor the reception celebrating our newest class of 35 Under 35 honorees, who are making a mark in the school public relations profession. Sponsorship includes:

  • Acknowledgment by the NSPRA president-elect in opening remarks
  • Opportunity for an executive to make brief welcome remarks 
  • Logo/company name listing wherever the sponsorship is listed
  • One-time use of the reception participant list
  • Listing on the NSPRA website through August 31, 2021

Limited to 1 sponsor.

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Gold Mine Roundtable Sponsorship — $1,500

The Gold Mine Roundtable is one of the most popular sessions every year! Sponsor the giveaway to all Gold Mine participants of a flash drive, which includes all Gold Mine session tip sheets. Sponsorship includes:

  • Acknowledgment by the NSPRA associate director in opening remarks
  • Company logo on the flash drives
  • Logo/company name listing wherever the sponsorship is listed

Limited to 1 sponsor.

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Refreshment Breaks Sponsorship — $15,000

Keep attendees hydrated and caffeinated during the Seminar. NSPRA provides multiple refreshment breaks throughout the day on Monday, Tuesday, and ½ day on Wednesday. NSPRA will determine the locations and items served in refreshment breaks.  Sponsorship includes:

  • (1) full Seminar registration
  • Signage at each break location
  • One-page flyer in the registration packet
  • (1) ½ page B&W ad in the printed program book for in-person Seminar attendees
  • (1) daily push notification to advertise break and sponsor

May be 1 sponsor for the full Seminar or multiple sponsors, with 1 sponsor per day.

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Branded Masks, NEW! — $3,000 - SOLD!

Sponsor the must-have item at the 2021 Seminar! All attendees must wear a mask while indoors in a public space and outdoors within 6’ of others.Sponsorship includes:

  • One branded mask for each Seminar attendee (style selected by NSPRA with sponsor approval)
  • Logo/company name listed wherever the sponsorship is mentioned and on Seminar signage

Limited to 1 sponsor.

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Branded Tote Bag — $3,000 - SOLD!

Sponsor the bag that all in-person attendees will be given when they pick up their badge. Sponsorship includes:

  • One bag with sponsor logo for each in-person attendee (style selected by NSPRA with sponsor approval)
  • Logo/company name listed wherever the sponsorship is mentioned and on Seminar signage

Limited to 1 sponsor.

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Hand Sanitizer, NEW! — $1,750

Sponsor the hand sanitizer handed out to every attendee at registration. Sponsorship includes:

  • (1) 0.5oz Li’l Cleaner Hand Sanitizer in a squeeze bottle with flip-top lid and 62% alcohol, includes a neoprene sleeve with plastic clip
  • 1 color imprint logo available on the neoprene only
  • Logo/company name listed wherever the sponsorship is mentioned and on Seminar signage

Limited to 1 sponsor.

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Advertising Opportunities

Seminar Program Book — $250 - $500/ad

The printed Seminar program book is distributed at registration to all in-person attendees. Advertising in the program book will draw attention to your products and services, and reinforce your presence at the Seminar (black/white available only).

  • full-page ad in the program book, $500
  • half-page ad in the program book, $250

Mobile App Push Notification, NEW! — $750/notification 

Call attendees to action directly through the Seminar app with push notifications. Notifications will be mixed between sponsors and NSPRA. Limited number available.

Seminar Daily Newsletter, NEW! — $1,000/day

This must-read digital publication will share highlights from the day’s Seminar events. One sponsor per day (Sunday - Wednesday). Sponsorship includes:

  • Banner ad linking to your webpage in a daily newsletter email to all attendees

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External Resources

Public School Proud 

Learning First Alliance

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National Youth and Consumer Safety Council

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