School PR Planning Basics


A Presentation from NSPRA's Professional Learning Series DVDs

About this Presentation:

Edward H. Moore, APR, associate professor, Rowan University, Glassboro, N.J., former NSPRA Associate Director and author of many recent books on school communication

Accountability in school PR means having a solid, written communication plan to guide, assess, and defend your communication investments. But what should go into a plan? How should you write it? And how do you even find time to plan? This session covers the basics of school PR and communication planning for those new to the profession and to strategic PR planning.

About the Professional Learning Series DVDs

All 5 Professional Learning Series DVDsFor the first time, NSPRA is offering videos of five selected sessions from its acclaimed line up of presentations from its National Seminar in San Antonio, Texas. All five sessions include a DVD, and its accompanying PowerPoint presentation. Some presenters also shared handouts, outlines, and more information. Each video is about 60 minutes long.

All Presentations in DVD Format — Plus PowerPoint Presentations and More!

Use these videos for one-on-one learning on your computer or conduct a larger group session on a big screen and distribute the PowerPoint before the presentation.

Special Offers:

  • Regular price for each Professional Learning Series DVD is $99 (plus $8 s/h).
  • Member price is $79 each (plus $8)
  • Get $10 off per item when you buy 2 or more (plus $10 s/h flat rate).
  • Or order all 5 for $300 (members) or $375 (nonmembers) (plus $10).