Richard Franco - 35 Under 35

35 Under 35 Class of 2018-19
Richard is one of 35 professionals, age 35 and under, who is part of the Class of 2018-19. These 35 individuals are emerging leaders who are making a difference in school public relations.

Richard Franco 
Florence (Ariz.) Unified School District

What does leadership mean to you?
Leadership is all about serving others. All great leaders are servant leaders who support the common goals of all individuals in an organization.

What was the most fulfilling professional moment you have experienced?
The day I graduated from graduate school. Having my whole family with me was an incredible experience.

What is the most challenging and/or rewarding part about working in school PR?
Promoting all of the great things our students and staff accomplish. It is extremely rewarding to know that I am a part of the process in getting positive news and recognition our to the public.

What’s your favorite work app and personal app?
My favorite for both has to be twitter. The ability to share information so quickly is incredible and the community you are able to create on this platform is very rewarding.

What book has inspired you professionally?
Getting to YES, by Roger Fisher and William Ury, is an awesome book about working with others and accomplishing goals by working together. We can always find common ground with one another.

How has NSPRA and your state chapter guided you along the way?
I am blessed to work with some incredible PR professionals in Arizona. Our ASPRA chapter has supported me through all of the positive and difficult times this profession can throw at you. NSPRA has become an extension of that support group and I couldn't be more grateful.

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally?
Recently, we have been promoting our Positive Behavior Intervention and Supports (PBIS) Program. This promotion has been incredibly eye opening for me because I have been able to witness the incredible things happening around our district and I have been able to meet with some inspiring students who are doing great things to promote a positive school culture.

What emerging trends in school public relations get you excited?
It is, without a doubt, the places video production and interactivity are going. With the expansion of augmented and virtual reality and the decreasing costs to utilizing this technology, the sky is the limit on the connections we will make with our local communities and our schools.