The Public Relations Practitioner's Playbook: A Synergized Approach to Effective Two-Way Communication


The Public Relations Practitioner's Playbook is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages.

Explanations, examples and anecdotes are in a language that should appeal to experienced school public relations practitioners and parent teacher organization volunteers who assist with public relations and publicity. It won't do the work for the would-be PR practitioner or publicist, but it will make his or her job much easier.

The Public Relations Practitioner's Playbook – an anatomy of the public relations profession – relies on the experiences of school PR counselors, reporters and editors. It demonstrates that successful strategic advisors practice their craft with poise and eloquence – open, honest, thorough and valid.



# of pages: