PR Power Hours
Fast, Focused and Always on Fridays!
PR Power Hours are live at Noon Eastern Time.
(11 a.m. Central, 10 a.m. Mountain, 9 a.m. Pacific, 8 a.m. Alaska)
NSPRA’s PR Power Hours offer an economical and convenient way to continue your professional development. These webinars provide an interactive forum for learning best practices from top experts in school communication.
Registration for each PR Power Hour is only $59 for NSPRA members. For non-NSPRA members, it is $89 per registered attendee.
Register for five or more Power Hours and receive access to the audio file of each program you purchase for no additional fee. Registrants to individual PR Power Hours will receive the audio file for an additional fee of just $10.
Register online for all nine PR Power Hours! You can register online for individual PR Power Hours using the links below or use the registration form.
2017-2018 PR Power Hour Series
- September 15, 2017: Reflections of Reality: Accurately Showcase Diversity in Your District Through a Lens of Equity and Inclusion
- October 13, 2017: Welcoming Newcomers to Our Country and Our Schools
- November 3, 2017: Use Communication to Be Well: Supporting Youth Mental Wellness
- December 8, 2017: Develop an Engagement Mindset to Leverage the Power of New Communication Platforms Like Facebook Live
- January 19, 2018: Is Your District Website ADA Compliant? How to Find Out and What to Do if It's Not.
- February 9, 2018: Small Schools, Big Success: Getting More Out of Your One-Person Shop
- March 23, 2018: Reaching and Building Trust with Gen-X and Millennial Families
- April 13, 2018: Cultivate a Winning Relationship with your Superintendent
- May 18, 2018: Making and Marketing Your School as a School of Choice
Reflections of Reality: Accurately Showcase Diversity in Your District Through a Lens of Equity and Inclusion
September 15, 2017
“A picture tells a thousand words,” but is it telling the real story of your school community? As our communities become more diverse, how do you ensure that the information you share and the stories you tell truly reflect those you serve, internally and externally? Do students, staff and families see themselves reflected in images, videos, publications and messaging? Interweaving knowledge and awareness of diversity, equity and inclusion in our day-to-day work is no longer an option; it is essential to our success as public school systems. Learn how to use equity and inclusion lenses to build meaningful, respectful relationships and accurately showcase and celebrate the diversity in your schools.
Panelists: Lesley Bruinton, APR, public relations coordinator, Tuscaloosa (Ala.) City Schools, and Carla Pereira, APR, director of communications & community relations, Peel District School Board, Mississauga, Ont.
Moderator: Stephen Nichols, APR, education management consultant, Sacramento, Calif. and NSPRA vice president of diversity engagement
Qualified webinar attendees are eligible to receive one APR Maintenance credit.
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Welcoming Newcomers to Our Country and Our Schools
October 13, 2017
The American Dream is alive and well with the opportunity to pursue life, liberty and happiness attracting families from throughout the world. Some come to the United States seeking economic opportunity while others simply seek a safe world to raise their children. However, the current political environment has caused a new level of fear and concern making it harder than ever for schools to connect and ensure students’ academic and social success. This PR Power Hour will dive into the needs of immigrant and refugee families and the partnership, engagement and academic strategies schools can use to ensure every student is ready and able to learn.
Presenters: Trent Allen, APR, senior director, community relations, San Juan Unified School District, Carmichael, Calif. and NSPRA Southwest Region vice president, and Joseph Ortiz, director of public relations & marketing, Tolleson (Ariz.) UHSD 214
Moderator: Heidi Vega, director of communications, Arizona School Boards Association, Phoenix, Ariz. and NSPRA vice president of diversity engagement
Qualified webinar attendees are eligible to receive one APR Maintenance credit.
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Use Communication to Be Well: Supporting Youth Mental Wellness
November 3, 2017
Having a program in place to support the mental health of the students in your school or district is not enough; if there is no communication associated with the program, most likely, it will struggle. In this session you will hear how one district initiated a coordinated communication effort in support of its mental health strategy and changed the conversation from mental illness to mental wellness. These communication activities proved to support a consistent message and helped raise awareness about where students could get help. Learn from one of the team members of the 2017 Gold Medallion Award winning program about changing the culture of your district to inspire hope and empower students to be well.
Presenters: Shawn McKillop, APR, manager of communications and community engagement, Hamilton-Wentworth District School Board, Hamilton, Ont., and Heather Carter, M.S.W., R.S.W., chief social worker, York Region District School Board, Aurora, Ont.
Moderator: Athena Vadnais, APR, communications and community engagement director, Gresham-Barlow School District, Grehsam, Ore. and NSPRA Northwest Region vice president
Qualified webinar attendees are eligible to receive one APR Maintenance credit.
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Develop an Engagement Mindset to Leverage the Power of New Communication Platforms Like Facebook Live
December 8, 2017
Getting today’s parents and community members to engage with your schools means delivering your message directly and making communication personal. Before jumping on the latest online or social media trend, we first need to focus on engaging the right audiences in the right place at the right time by meeting stakeholders where they are and on their terms. Learn how to develop an engagement mindset that will help you leverage the power of tools and platforms like Facebook Live and online town halls to engage your stakeholders in meaningful ways.
Presenters: Annette Eyman, APR, director of communications, Papillion-La Vista School District, Papillion, Neb., and Steve King, program manager, Capital Region BOCES Communication Services, Albany, N.Y.
Moderator: Shane Haggerty, owner, Purposeland, Dublin, Ohio and NSPRA vice president at large for communication technology and innovation
Qualified webinar attendees are eligible to receive one APR Maintenance credit.
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Is Your District Website ADA Compliant? How to Find Out and What to Do if It's Not.
January 19, 2018
All school district web sites must be ADA compliant. Many districts have had complaints filed against them through the Office of Civil Rights. The presenters have been through the compliance process and in this session will discuss how to check your web site accessibility, how to fix issues, how to make PDF documents accessible and what to do if a complaint is filed.
Presenters: Thomas Scheidel, public information coordinator, Allegan Area Educational Service Agency, Allegan, Mich. and NSPRA Mideast Region vice president, and Holly McCaw, director of communications, Otsego (Mich.) Public Schools
Moderator: Jason Gaston, APR, district coordinator, public/media relations, Hoover (Ala.) City Schools and NSPRA Southeast Region vice president
Qualified webinar attendees are eligible to receive one APR Maintenance credit.
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Small Schools, Big Success: Getting More Out of Your One-Person Shop
February 9, 2018
Make your district shine, even as a “one-person PR shop.” Small schools may not have as many students, but being a PR pro in a small district can still be overwhelming. Learn tips and tricks on how to make your district’s story stand above the rest, no matter the size. Find out what superintendents are really looking for from their PR pros, how to make your relationship with your boss the best it can be, and how to take your communication program to the next level.
Presenters: Joelle Doye, communications director, Mineral Point (Wis.) Unified School District, and Brian Nicol, communications coordinator, Howard-Suamico School District, Green Bay, Wis.
Moderator: Peg Mannion, APR, community relations coordinator, Glenbard Township High School District 87, Glen Ellyn, Ill. and NSPRA North Central Region vice president
Qualified webinar attendees are eligible to receive one APR Maintenance credit.
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Reaching and Building Trust with Gen-X and Millennial Families
March 23, 2018
As our school families are increasingly composed of Gen-X and millennial parents, administrators are dealing with new, challenging expectations when it comes to communication and customer service. When families are unsatisfied with their experiences, they can profoundly, and rapidly, damage a school’s reputation through personal grievances that go viral. Learn research on generational trends and tools to make your school administrators successful communicators.
Presenter: Daniel Thigpen, director of communications and community engagement, Folsom Cordova Unified School District, Rancho Cordova, Calif.
Host: Trent Allen, APR, senior director, community relations, San Juan Unified School District, Carmichael, Calif. and NSPRA Southwest Region vice president
Qualified webinar attendees are eligible to receive one APR Maintenance credit.
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Cultivate a Winning Relationship with your Superintendent
April 13, 2018
Want to know what your superintendent is really looking for from you, the district’s communication leader? Hear from superintendents who will share their insights on cultivating a successful partnership between your office and theirs. Learn strategies for becoming a trusted advisor to your superintendent, working in tandem for the success of your district, and planning for successfully navigating leadership challenges, big and small.
Presenters: Crystal Edwards, Ed.D, superintendent, Lawrence Township Public Schools, Lawrenceville, N.J., and Susan Enfield, Ed.D, superintendent, Highline Public Schools, Burien, Wash. and NSPRA vice president at large for superintendents
Moderator: Carol Fenstermacher, APR, community engagement coordinator, Centennial School District, Portland, Ore. and NSPRA president-elect
Qualified webinar attendees are eligible to receive one APR Maintenance credit.
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Making and Marketing Your School as a School of Choice
May 18, 2018
There’s no denying that we are in an era of enhanced competition when parents select schools for their children. More and more, parents are comparing individual schools when they make their selections. So how does your local Smith Elementary School stack up against the new academy school opening up next semester? Learn how to assess your school’s attributes in a competitive market and then improve the marketing for your school in the year ahead. Information for this session is based on NSPRA’s newest publication to be released in 2018, Making and Marketing Your School as a School of Choice, authored by Ed Moore, APR, and Rich Bagin, APR.
Presenters: Rich Bagin, APR, NSPRA executive director, and Ed Moore, APR, national consultant
Moderator: Lana Mueller, operations manager, Lawrence Township Public Schools, Lawrenceville, N.J. and NSPRA Northeast Region vice president
Qualified webinar attendees are eligible to receive one APR Maintenance credit.
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